Aurate: Fine jewelry designed to be worthy of the women who wear it

Fine jewelry designed to be worthy of the women who wear it. Iconic designs, purest gold, honest pricing, handcrafted in NYC. Free shipping & lifetime guarantee..

Framer — Launch websites with enterprise needs at startup speeds.

Launch websites with enterprise needs at startup speeds.

"A book for your look. For every piece of jewelry sold, we give a schoolbook to a child in need." Not sure what it is, but this hits me wayyyyy too arrogantly. Reading the "Real Giving" section helps a little. I understand the intent, and perhaps it's because I personally place virtually zero value on school books considering the way technology is moving, but isn't there maybe something *else* we could match a diamond necklace with? It just hits me as condescending and weird; sort've reminds me of the beauty queen who suggested everyone in the developing world should have maps. Tom's / Warby seems like they're matching something more impactful. And I have to imagine the margin premiums are higher here, considering the clientele. All that said, this is a complete gut reaction; I hope it's constructive and helps in your journey because I generally support every attempt at conscious business! 🙌

Really tough space. Tiffany dominates in the fine jewelry market, but the sector as a whole has been really flat for years.

Hmm, I think they missed the point of the affordability of WP