@werdelin - you're doing some interesting things at BarkBox, creating separate destinations for dog care (BarkCare), dog-related entertainment (TheBarkPost), and now adoption.
What's your goal with these sub-brands? Is it to drive attention and customers to your money-maker, BarkBox?
Yes, @thetylerhayes all the dogs shown in the BarkBuddy app are rescue dogs.
If your friends have any shelter related questions about the app they are welcome to contract Danielle at BarkBox - she is product lead on both BarkBuddy, our Barkfund (http://thebarkpost.com/barkfund-...) and our donations https://barkbox.com/a-good-cause
Thanks all for the comments. We are indeed trying to make dogs more famous than cats on the internet :)
@rrhoover Our overall goal is to make all dogs happy and healthy (thats why we dedicate so many of our resources to support dog shelters). From a biz perspective, we hope to do that by building a number of new pawsome products in areas where we feel that the pet industry have lacked in innovation. So while we hope that each new product line can support the other products in the Bark & Co family, we see each of them as a stand-alone business unit with their own p&l. BarkBox is currently our biggest business - but our ambition is to grow the other destinations to become as successful as BarkBox. Hope that answers your question.
Report
My dog (Bodhi) is on the homepage! :D
http://cl.ly/image/3i1e0B3c1o10
We adopted Bodhi from BarkBox's PupUp event last summer.
fintech spy
Product Hunt
Where can I find an iPhone 7?
Say BARK!
Prime
Just sayin'