Hey Product Hunt! 👋 Blazeway is a cookieless A/B testing tool for founders and small product teams and it's built around one idea: documenting why your experiments work, not just that they work. I kept watching founders (myself included) run experiments, ship the winner, and then lose the reasoning entirely. Six months later, you're making the same guesses from scratch. The insight that "benefit-driven headlines outperform feature lists for cold traffic" just disappears. So Blazeway adds a decision journal layer to A/B testing. Every experiment starts with a structured hypothesis (observation → mechanism → prediction) and ends with a one-sentence insight that goes into a searchable history. Your 10th experiment builds on your first. It's also fully cookieless: GDPR-compliant by architecture, no consent banner needed. And setup is a 2KB script tag. No data team required. We're currently in beta, and the Pro plan is free with no credit card needed. Would love to hear what you think, especially from founders who've felt the pain of shipping experiments with no paper trail. What do you use today to track why product decisions were made?

Blazeway

A/B testing that explains why your experiments work

A/B testing that explains why your experiments work