Boost

Buy and sell everywhere with smart #hashtags.

2 followers

Buy and sell everywhere with smart #hashtags.

2 followers

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Ecommerce platforms

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Social media management tools

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Marketing automation platforms

Generate smart #hashtags for your products that anyone can text to buy in seconds. No websites, no apps, no checkouts. www.boo.st

Launch tags:Web App•Marketing•E-Commerce

Launch Team

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Sell Button

Maker

Hey everyone, we’re thrilled to launch today! Boost enables end-to-end transactions to occur everywhere using #hashtags. Buyers see the #hashtag, comment, tweet or text it within the apps they love, confirm via SMS and are charged instantly - no apps, no stores, no checkout. Boost integrates with Shopify and Magento, or can be used as a stand-alone e-commerce solution. Happy to answer any questions and here’s our blog for more details - http://bit.ly/28Mxdv0

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9yr ago

Superwall

@dannyabas What a video! genius idea and implementation

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9yr ago

Sell Button

Maker

@jakemor Hey Jake, thanks so much!

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9yr ago

IssueFly

@dannyabas Guys, that's just brilliant! Love the idea

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9yr ago

Vixt

@dannyabas Awesome idea! I love it!

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9yr ago

Halloween Candy Map

Does the seller always have to mention Boost so the buyers know it can be bought this way? Are you hoping a #boost tag become synonymous with a buy button with the understanding of "buy using boost"?

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9yr ago

Boost

Maker

@chris_lawson Hi Chris, it is not something that we are requiring. Enabling the interaction between the seller and the buyer is our focus. We are always curious and learning from the way the system is being used however so we aren't ruling that out.

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9yr ago

@jmacias How else does the social user know they can buy the product?

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9yr ago

Boost

Maker

@chris_lawson1 their is an explicit offer within the caption or message itself with a corresponding 1st time buyer message - i.e. "respond with #acme555 to purchase or text it to 81000 to register".

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9yr ago

Boost

Maker

We built Boost to shorten the distance to the purchase. Our entire goal is to connect brands with their buyers at the places where they are already overlap. No more need to send someone away from social to make a purchase. OS agnostic, cross platform, global purchasing embedded in #hashtags. Boost! We will be around all day, please ask questions. Thanks @rrhoover / @jakecrump

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9yr ago

Tailry

@jmacias awesome! Does it work only in the US or worldwide? Italy here

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9yr ago

Boost

Maker

@mrdobelina Hi Filippo, I should have mentioned. We are U.S. right now but supporting international in the very near future.

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9yr ago

@jmacias Would love to help consult for you guys on the international side of SMS, can definitely prevent you from some typical pitfalls in scaling globally. Fire me an email taylor.hook@infobip.com

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9yr ago

Tailry

@jmacias Got it, thanks!

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9yr ago

Boost

Maker

@hook_taylor will reach out. Thanks.

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9yr ago

@jmacias are you open to partnerships of some sorts in Africa, specifically in Nigeria? You power the tech and work with a local payments startup to power payments/operations?

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9yr ago

Boost

Maker

@dapoolapo we are open to discussing anything. However, we are pretty committed to our Stripe partnership so there would have to be a really good reason to diverge from that. If you have specific thoughts feel free to e-mail me at Jaime@boo.st

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9yr ago

@jmacias issue with using stripe in Nigeria is currency conversion - even though stripe let's you present charge currency in NGN, the local banks will charge customer card in USD and usually at stupid high rates. Also, merchant acceptance fees are highly regulated in the Nigerian market by the country's central bank. It's pegged at capped 1.5% of gross transaction value. Hence the need for a local payment processor to make this happen.

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9yr ago

Boost

Maker

@dapoolapo thanks for illuminating the local issues. Our system is built in such a way that it is extensible in that way, so it is possible. We are focused on US now at launch but with all the international interest we are hearing I am prioritizing this conversation internally.

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9yr ago

Very interesting workflow from a legal/consent point of view. I understood the buyer will have to sign-up just once (like in Apple's or Amazon's one click pay), right? What evidence would you be able to provide the seller for it to prove the buyer consented to buy?

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9yr ago

Boost

Maker

@iherreros Hi Ignacio, the buyer also confirms every sale by replying in the affirmative to an explicit purchase offer. In effect they indicate interest and then confirm purchase.

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9yr ago

@jmacias So the flow is: buyer indicates interest via HT and then needs to confirm by sending an SMS?

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9yr ago

Boost

Maker

@iherreros yes sir. Every transaction is confirmed via SMS. Check out the video posted above for a walkthrough.

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9yr ago

Boost

Maker

- Duplicating a Q/A from the Twitterverse: https://twitter.com/umarsaeed28/... - @umarsaeed28: how do you guys handle product variations(size, color etc)? @jmacias: We provide a option tree via SMS to select options inherent to the product. Then we present your final selection to confirm. So the #hashtag is general to the product and the specifics are customized in the confirmation step.

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9yr ago

Hi love this! So the increase in orders will be exponential, since the path of clicks, browsing, filtering, adding to cart, checking out etc are being completely wiped. How will you account for impulsive order placing, leading to a very high number of cancellation of orders? And in your experiments (as mentioned in the blog) did you find a higher 'cancellation / orders' ratio compared to traditional (amazon) e-commerce?

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9yr ago

Sell Button

Maker

@ratan_mehta Hi, thanks so much and awesome question! The behavior of returns varies quite a bit on the seller, the product and their community. We haven't seen a higher rate of returns thus far. We've also set in place the "SMS to confirm" to ensure intent :)

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9yr ago

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