Branding for Freelancers: A short guide and a checklist for your brand identity.

What is brand identity? A brand identity is the collection of all visible elements that identifies a brand and elevates it in your brand persona’s mind, like logo, color, typography and more. A brand persona is the ideal person or the ideal group of people with whom you want your brand to connect with. What’s inside this book? This book gives you an idea of what to expect and how to navigate your way around the following parts of your brand identity: • Mission • Vision • Voice & Tone • Tagline • Colors • Typography • Logo • Supporting Assets • Brand Elements • Illustrations & Photography • Motion & Animation • Profile & Cover Pictures • Presentation Decks • Social Media Templates • Promotional Materials • Design System About the Author: Bapusaheb Patil, a.k.a. Baps Patil, is a designer with skills in branding, UX and 3D, who helps businesses & solopreneurs build trust with their audience from the ground up and drive business outcomes. He does this through brand identity design, UX strategy and art direction. He has worked with Google, Udacity, Razeware, OpenClassrooms, MentorCruise and other top companies in the world. He has also produced brand identities for Donn Felker, Founder of Caster.IO and Author of Freelancing Tactics, and Gustavo Imhof, CX 30 Under 30 and #1 Best-Selling Author. You can learn more about Baps Patil on his website: bapspatil.com.