CampTag is a customizable UTM builder and marketing taxonomy platform that ensures data integrity when attributing ad ROI in Google Analytics, Adobe and more. CampTag makes complex spreadsheets and ETL unnecessary by allowing you to standardize your taxonomy.

Hi Product Hunt! I am pleased to announce the public launch of CampTag, our marketing taxonomy and UTM management platform. CampTag is a product developed by Nabler (nabler.com), an award-winning data analytics consultancy. In our experience as consultants on digital advertising analytics, we noticed that even clients that had advanced (and expensive) marketing analytics platforms were still using spreadsheets to create and manage their campaign names, ad names and UTMs. This wouldn't have been a problem 10 years ago when UTMs had just the five golden parameters (medium, source, content, term, campaign) and each of them was a single word long. But with ROI attribution and marketing analytics being as advanced as it is, UTM parameters are now anywhere from 7 - 15 words long. When our clients tried to create these complex UTMs and names in their spreadsheets, they ended up with shared workbooks that were impossible to manage and riddled with data-entry errors. More often than not, customers fixed this with complex ETL which cost them several thousand dollars extra just to make sure that the UTMs and names were fixed before they were ingested into analytics. Enter CampTag - The silver bullet to managing marketing taxonomy across teams. Sign Up for a Free Trial today - www.camptag.ai

I think the product can be described as the 'most customizable marketing taxonomy tool on the market'. Right now, there is no solution I know of that enables marketing departments to have infinite customization of dimensions for ads, ad groups, and campaigns. Having Nabler behind the product ensures that it will continue developing to become a sought-after treat by professional marketing executives. Good job so far with the development. CampTag is surely one of a kind.

CampTag

Standardize and manage UTMs and marketing taxonomy

Standardize and manage UTMs and marketing taxonomy