Captivology

Capture attention for your products and ideas (book)

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Capture attention for your products and ideas (book)

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Launch tags:Startup Books•Science Books•Tech

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Product Hunt

Congrats, @benparr! If you could offer only one piece of advice for those seeking attention for their newly launched product, what would it be? P.S. Here's a sneak peek of Product Hunt Radio episode 36 that @eriktorenberg and I recorded with Ben last week. We'll publish it shortly.

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11yr ago

Octane AI

Maker

@eriktorenberg @rrhoover Here's one -- bake validation into your product. The science shows that we pay attention to those who pay attention to us and provide us with validation, empathy and understanding (the Acknowledgement Trigger in my book). That's why products with methods for giving validation: likes, retweets, favorites, followers, views, etc. -- capture more attention in general. I have plenty more from my research!

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11yr ago

Octane AI

Maker

Oh oh! Some links (will put these in the top too) Preview of the book (early excerpt): https://aerbook.com/books/Captiv... Success Magazine review: http://www.success.com/article/r... Forbes Q&A: http://www.forbes.com/sites/kath... Financial Times review: http://www.ft.com/intl/cms/s/0/7... And if you want to buy it: bit.ly/captivology

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11yr ago

Startup TV

@benparr Awesome. Going to tweet this out.. was looking forward to this book, Ben.

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11yr ago

DaphnaBI

@benparr Excited to see the book come out, I have been looking forward ever since hearing you on TWiStartups several months back. Added it to my book collection on Product Hunt.

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11yr ago

Octane AI

Maker

@robertwilliger Thank you!

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11yr ago

I got an advance copy a week or two ago and enjoyed it a lot. You have good stories outlining your points, and clear ways for people to take an idea and apply it to their business (or life). I've read a lot of biz books over the years, and this was both fun to read and helpful at a business level. Not many do that.

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11yr ago

Octane AI

Maker

@golocalapps Thank you so much!

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11yr ago

Octane AI

Maker

Hey all, I'm Ben Parr, partner at DominateFund, former Co-Editor of Mashable, and author of Captivology. First, listen for me bantering with Ryan & Erik on today's Product Hunt podcast! Second, I know a book is not your typical hunt, but I do firmly believe that Captivology gain traction for their products and ideas. Check out And finally, I'm giving away 15 FREE, SIGNED COPIES of the book JUST to Product Hunters. Click the link for details! If you miss out though, you can always grab a copy on Amazon, Barnes & Noble, and basically anywhere where books are sold. I'm here to answer questions now! ~ Ben

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11yr ago

@benparr I have been waiting for this book to launch. I have always found your Twitter feed/writing to be awesome so I would expect your book to be as equally good.

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11yr ago

Just got my copy on kindle! Can't wait to read it. Congrats on the launch Ben!

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11yr ago

Octane AI

Maker

@juliamak Yay!

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11yr ago

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