Save money for fighting climate change. Start by offsetting your personal carbon footprint, then reduce your climate impact with year-round savings at sustainable brands.
For too long people have believed that sustainability necessitates living a more expensive life than the status quo. Carbon Neutral Club is breaking down this narrative by allowing anyone to live a carbon neutral, sustainable life and save money in the process! Really excited to watch this great company change the world 🌍
@jacobfuturist You nailed it Jacob. At Carbon Neutral Club we aim to break down the barriers for anyone to begin their personal climate reduction journey. We offer a membership product that fundamentally we use two tools to incentivize and empower behaviour change:
1. Financial Incentive - Our brand partners offer sustainable purchase options in all categories of your life. We've vetted and partnered with them to offer our members 10-30% year round at their stores to help remove the "green premium associated with some sustainable products. Don't buy more, buy better.
2. Education - We can't change behaviours at large without people understanding the basics of the problem we face in climate change. Carbon Neutral Club breaks down key concepts surrounding climate change to help people onboard themselves without feeling like an "outsider" because they're not experts on the topic. This education happens in a few ways, namely: (1) our carbon calculator, and (2) our content hub "The Compass", a free publicly available resource that can be found here: https://www.carbonneutralclub.co...
Thank you for sharing your feedback here Jacob!
Great idea and product, as someone who spent 8 years running a company in this space I welcome all tools to help reduce carbon emissions - well done everyone and congratulations on the launch 🚀
This is an exciting category with great potential. I have been following a few organizations in the EU who are working on circular and regenerative economy—for example Dark Matter Labs, SPACE10. And then https://twitter.com/aircare_ who were one of the sponsors in my UX conference in 2020, before the pandemic.
Some of my friends are trying to bridge the digital-climate in our own language, for example: https://storyneedle.com/taxonomy... I am looking forward to how CNC shapes up.
@vingar thanks for the kind words! The circular economy is something that the majority of the brands featured on Carbon Neutral Club are striving towards, and we are very happy to support them on that journey!
Ultimately, what we are trying to accomplish is making it approachable for anyone to take that first step in taking individual climate action, and rewarding them for doing their part to be a part of the solution.
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This product is practical, lively and inspiring as it allows users to calculate their carbon footprint.
It is essential that individuals realize what their carbon footprint is so that they can then shift their production and consumption choices towards low and zero carbon options that is required to limit climate change.
A rare and fascinating product.
@dsarkar Exactly! Our members estimate they're footprint, offset it, then reduce it by shopping sustainably with brand partners. Oh, and they save money while doing so!! win win win! 🌎 🙌💲
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Looks simple and nice! One suggestion about offsetting: there are a lot cheap, but "certified" projects around, most of them in the developing world. It would be great if you could choose the region of the project (e.g. a western country) and choose how much you are willing to pay for 1t CO2eq. People who earn a lot could choose to pay more than people who just come by. Otherwise, IMHO, we will offset because it's cheap and still produce and consume more.
@phylor thanks for this! i think you'd be very interested in reviewing how we go about selecting high quality offset projects - you can have a link at carbonneutralclub.com/projects. Beyond that, we do have plans in place to allow for our members to select their carbon offset projects in the future! Sit tight, as this will be released in 2022!
@benjamin_grandfond2 Thanks Benjamin! We'll be launching EU + UK in early 2022. Having a globally accessible product offering is a key objective given we're working on a global problem. We get a lot of interest specifically coming from France :) Coming as fast as we can!
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