Casted

Marketing platform for branded podcasts

3 followers

Marketing platform for branded podcasts

3 followers

Casted is the first and only marketing platform for branded podcasts, empowering marketers to manage, activate, and measure their shows to maximize the value of each episode, understand its impact on the brand, and know how the show is fueling the pipeline.

Launch tags:Web App•Analytics•Marketing

Launch Team

Tines The single, secure environment for agents, apps, and automations.

Promoted

Hovercode

This looks great as a podcast hosting option, but I don’t fully understand what it is? Is it a podcast hosting alternative like Transistor, but more targeted at brands? What can customers actually do with this that can’t be done with other hosting providers? What is “activating” a podcast? Innovation in the podcasting space is awesome, so I’m just curious to know more about what exactly Casted is

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6yr ago

@ramykhuffash Good questions Ramy! Casted is doing for podcasts what CMS platforms like HubSpot did for blogging. Hosting is a piece of what the platform does. It also helps organize clips and episodes by topics, use cases, personas, industries, etc for easy sharing, promotion, and sales enablement. Casted enables marketers to atomize each episode to turn one podcast into 10, 20, or 30+ clips, blogs, quotes, etc. Casted also has a growing analytics kit focused on metrics that brands care about, like impact on pipeline and revenue. Is that helpful at all?

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6yr ago

Casted

Maker

@ramykhuffash Thanks for the questions, Ramy! @egan already provided some great information, but we are happy to fill you in on more details if you like! Basically, we empower marketers to get more out of their podcasts - manage their shows all in one place, host and publish their shows, break their audio content into smaller pieces that can be used across other marketing channels, and measure the impact on the brand.

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6yr ago

@ramykhuffash Egan did an awesome job explaining our position in the crowded podcast space. We're focused on making Podcasting a true marketing channel, especially in the B2B space. We are bringing all the tools podcasters use to promote their show into a single platform and adding sophisticated user behavior tracking to understand how the podcast content is influencing buyer behavior.

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6yr ago

Casted makes it so easy to get extra mileage from a podcast. I've loved working with the Casted team too — they're super quick to help whenever I have questions.

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6yr ago

Casted

Maker

Thank you @emily_brungard, we love working with you too!

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6yr ago

Casted

Maker

@emily_brungard THANK YOU! You have been a great partner to Casted!

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6yr ago

@emily_brungard Thanks Emily! It's been awesome working with your team and incorporating all your great feedback!

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6yr ago

If you're looking to build out your brand via podcasting, this is the perfect platform for your business. The Casted team has done an amazing job with this product!

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6yr ago

Casted

Maker

Thank you @nicholascalla, we're so appreciative of your support!

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6yr ago

Casted

Maker

@nicholascalla Thank you, Nick. That means so much. We think Casted is pretty great, but it's incredible to see all the love it's getting from the product community!

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6yr ago

Thanks @nicholascalla, means so much to us to have so much support from you and your team!

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6yr ago

Holder

Maker

Incredibly excited to see Casted launch out of High Alpha today! They're building an end-to-end platform for managing branded podcasts and already working with some of the leading B2B podcasts today (Drift, Terminus, Pendo, and more). It's been a blast working with this team and solving a problem I've seen first-hand as a marketer.

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6yr ago

Casted

Maker

@drewbeechler thank you for your support, we're excited to see where things go from here!

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6yr ago

Casted

Maker

@drewbeechler Thanks for your comment, Drew! We are so thrilled to see all the excitement about Casted!

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6yr ago

Casted

Maker

I could not possibly be more excited to officially launch this company! We built Casted to serve the marketers behind branded podcasts and it's incredible to see it resonating with some of the biggest brands in podcasting today. Take a moment to see how Casted could make it possible to put authentic conversations at the center of your marketing and empower you to get more value from each and every episode.

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6yr ago

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Maker

@lindsay_tjepkema 🙌🙌🙌

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6yr ago

@lindsay_tjepkema 💯

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6yr ago

Hey Hunters! I'm so excited to be joined by awesome team to officially launch Casted. We've been hard at work building the first and only Podcasting Marketing Platform for Marketers and their branded podcasts. We've had a lot of great help along the way from our customers like Drift, Pendo, and Terminus. We can't wait to show you what we've been working on and all the things we'll be doing in the near future!

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6yr ago

Holder

Maker

@adam_patarino 🙌

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6yr ago

Casted

Maker

@adam_patarino I love seeing all the support here!!!

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6yr ago

As a marketer, I could not be more excited about the launch of Casted. This team is defining what branded podcasts can do for a business. Podcasts are so ripe for marketers because they are built on authentic conversations and audio is the only multi-taskable medium. Congrats Casted and can't wait to watch you deliver even more value to customers.

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6yr ago

Casted

Maker

Thank you for beign such a huge supporter @eganmontgomery, we can't wait to see where we go from here!

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6yr ago

Casted

Maker

@eganmontgomery Thank you! This means a lot coming from you as a marketer. We aimed to create something specifically for YOU - the brand marketer - to empower you to get more out of your podcasts.

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6yr ago

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