Claude Marketers
Teaching Claude to the next generation of marketers
48 followers
Teaching Claude to the next generation of marketers
48 followers
Claude Marketers is the #1 training platform for marketers learning Claude. 5,000+ marketers enrolled with 300+ signing up daily. Includes 12 free video lessons covering Claude Cowork/ Claude Code for marketers, advanced paid tracks, copy/ paste marketing Skills, completion certificates to share on LinkedIn and a private Slack community. Taught by Jonathan Martinez (ex-Uber, Coinbase growth lead) and Austin Hay (ex-Ramp, Replit, Reforge instructor).
I am currently finishing the Claude Marketers course, and as someone launching a startup with zero marketing experience, the impact has been incredible. The course covers essential strategies I had never even heard of.. (I think I underestimated the power of marketing / automation a bit :)) like deep competitor analysis, daily checks, and Meta Ads—in a way that is eye-opening and easy to follow.
The value is so high that I actually upgraded my computer just to take full advantage of the co-work features in Claude, as my old macbook air couldn't run the latest claude.
Why it is worth it:
Zero to Hero: Perfect if you have no marketing background but need to launch a business.
Actionable Insights: It moves beyond theory into practical tools you can use immediately.
Immersive Workflow: The co-working aspect really changes how you approach the daily grind.
If you are looking to scale your startup or just understand the marketing landscape, I cannot recommend this enough. It has been a total game-changer for my workflow.
@robin_stolk Love to hear the progress you've made so far! The new Macs are super equipped to run long and concurrent Cowork/ Code sessions - congrats on that upgrade too!
Hey Product Hunt!!!
I'm Jonathan, former growth marketer at Uber and Coinbase, now building GrowthPair.
2 months ago I started teaching marketers how to use Claude. I filmed a few videos, put them on a website I built entirely with Claude Code, and shared it on LinkedIn.
It blew up. 6,000+ marketers signed up. 300+ new signups every day. People started sharing their certificates on LinkedIn and it just kept growing.
Today we're launching the next chapter: paid courses with my co-instructor Austin Hay (ex-Ramp Head of Martech, Reforge instructor, built his own CRM company). We've designed 4 tracks:
201: The Technical Marketer ($750)
301: Growth Engineering Playbook ($7,500 live cohort)
AI CMO: For marketing leaders ($2,500)
Personal AI OS: Build your AI operating system ($2,000)
The free 101 course stays free forever. No catch.
Would love your feedback, what Claude marketing topics would you want us to cover?
Claude on 🔥
If you're a non-tech person thinking this course might fly over your head , it won't. I finished it and I can say that with full confidence. Jon doesn't assume you already know things. He walks you through every technical detail in a way that's easy to absorb, and he keeps it practical the whole way through. I came out of this actually knowing how to use Claude properly and how to set up AI agents through Claude Cowork to take repetitive tasks off my plate. That's not something I expected to be able to do before this course. Genuinely one of the best learning I've took. 10/10 and I'd say it again.
I’ve been using AI pretty deeply in my day-to-day as a B2B marketer, building out agentic workflows, testing automations, trying to connect systems, so I wasn’t coming in as a beginner. But even with that, it still felt a bit fragmented. This course was the first one where things really clicked.
It pulled together a lot of what I’d been trying to do, agents, workflows, systems thinking, and actually showed how it all comes together inside Claude in a way that feels much more seamless. What stood out is how hands-on it is. You’re not just learning ideas, you’re seeing how to actually execute, how to co-work with Claude, how to build something from 0 to 1 in a practical way.
I came in mostly using ChatGPT and not much Claude, and this completely shifted that. I’ve honestly become a Claude convert, upgraded to Pro and now I’m building out ideas for my own AI and marketing direction directly in it.
A few things I’ve already put into practice:
A simple daily system to support my LinkedIn content
Structuring how I think about AI in my work, not just outputs but systems
Creating reusable workflows instead of one-off prompts
It’s also really digestible. You can move through it quickly but still walk away with something tangible. It helped me connect the dots between what I knew and how to actually apply it in a more integrated way.
If you’ve been experimenting with AI and starting to think in systems, this really helps you take that next step.
Jonathan's course has taken me from 0 (as in, I hadn't even installed Claide) to deploying a website within a day!
Since then I've been educating myself further on Claude and what stood out to me as points of differentiation:
Being unscripted meant I learnt that the AI needs a lot of guidance at times to reach the desired output, especially the process around debugging;
The use of a business as an example to illustrate scenarios that can be immediately applicable in real life
Covering multiple facets of a marketer's workstreams from growth to lifecycle, so extremely useful for generalists.
Can't wait for more content!
Claude Marketers nailed something most people overcomplicate.
The biggest takeaway for me was how the course breaks down real, usable workflows instead of theory. The lesson on structuring prompts for consistent outputs changed how I build and iterate campaigns. I went from scattered results to repeatable systems I can rely on.
Since going through it, I’ve built faster outreach sequences, cleaner messaging, and content that doesn’t feel generic. The difference shows immediately in response quality.
If you’re trying to move from “playing with AI” to using it with purpose, this course gives you that shift.
I am a generalist turned CRM Lifecycle Marketer and have been taking multiple AI courses for embedded solutions in tech stack or workspace but it is Jonathan’s Claude for Marketers course that have been the biggest game changer.
With Cowork and Skills, I am building a foundation for my work that evolves with me, running multiple workflows, following the course as a guide. I love that it is made for marketers, we are not tech blind, but we have different uses and Jonathan brought that relevance. I am recommending this course to all my colleagues as the first thing they should do after getting a Claude plan. Thank you Jonathan.