Launched this week
Cleo Labs
Automate global compliance for selling physical products
525 followers
Automate global compliance for selling physical products
525 followers
Selling physical products globally? A single item can trigger 100+ regulations across materials, labeling, certifications, and customs and every rule changes from one country to the next. Cleo maps your full regulatory perimeter automatically. Our multi-agent AI pipeline (MARIA) scans 19,000+ authorities in 106 countries and delivers structured compliance maps, verified by legal experts, not hallucinated by a chatbot.)
Cleo Labs
Hey Product Hunt! 👋
I'm Naomie, co-founder & CDO of Cleo Labs. I'm a Polytechnique engineer and AI researcher. My co-founder Anaëlle is a Sorbonne-trained lawyer who spent years running legal transformation at Havas Group. She knows the regulations. I build the AI that reads them.
Why we built Cleo:
If you sell a physical product internationally — a bike helmet, a lipstick, a washing machine — you're dealing with a regulatory nightmare that no one talks about. Materials restrictions, labeling rules, certifications, customs codes... and every single one changes from one country to the next. A single connected bike helmet triggers over 100 regulations. Multiply that by 106 markets.
95% of RegTech serves financial services. For physical goods, compliance teams still rely on consultants, spreadsheets, and prayer. We thought that was insane.
What Cleo does:
You type your website URL. Our multi-agent AI pipeline (we call her MARIA) identifies every product category you sell, maps every applicable regulation across 106 countries, and delivers a structured compliance map, with human-in-the-loop validation on every output. This isn't a chatbot giving you a guess. It's AI precision, verified by legal expertise.
We genuinely believe product compliance is the next massive RegTech vertical, and by 2030, every product sold in Europe will need a Digital Product Passport. The wave is here.
Would love your honest feedback. What would make this more useful for your team? 🙏
@naomie_halioua Can a small team actually use this without a compliance expert, or is it still necessary to interpret the results with a specialist?
Cleo Labs
@julia_zakharova2 If you're selling globally you can use it! There is enough regulations for everyone ;) Let's talk https://www.cleolabs.co/meet
we tried handling compliance manually for a product going into EU + US markets last year — it was a nightmare. different certification bodies, conflicting labeling rules, customs docs that changed month to month. ended up hiring a consultant just to get through it. if MARIA can actually map all that automatically and have legal experts verify the output (not just raw LLM outputs), that's genuinely useful. curious whether it handles the dynamic stuff too, like when regs update mid-cycle — does it alert you or do you have to re-run the scan?
@lumm No need to re-run scans. Cleo monitors regulatory changes continuously and alerts you when something shifts — new labeling rules, updated certifications, revised customs classifications. Your compliance map stays current automatically.
That's exactly why we built it: so teams stop paying consultants to chase updates across markets every quarter.
quick question, does it flag both regulatory tracks or pick the stricter one?
Cleo Labs
Congrats the launch! Cleo helps every physical product seller in global. Are you planning to make a function that shows regulation passed products? I thought example products make regulations be understood easier.
@jolt_shogo Thanks Shogo, appreciate it! Actually, this is already built into Cleo today :)
When you add your products to the platform, our AI pipeline automatically maps each one to the regulations that apply to it — with specific obligations, risk scores, and action cards tailored to each product. So you can see exactly which regulations impact which product, and what you need to do about it.
It makes complex regulatory frameworks much more concrete and actionable, which is exactly what you're describing. Give it a try and let us know what you think!
Cross-border compliance is one of those silent deal-killers in international transactions. In my work structuring renewable energy deals across multiple jurisdictions, regulatory mapping is always the most time-consuming part of due diligence. I build project finance and valuation templates for cross-border deals on Eloquens (https://www.eloquens.com/channel/samir-asadov-cfa) and the regulatory assumptions are always the hardest to standardize. Love that Cleo is automating this layer — would be curious to see how it handles regulatory divergence between EU and APAC markets.
@samir_asadov You're touching on exactly the kind of pain Cleo was built to solve. Regulatory divergence between EU and APAC is one of the trickiest areas because it's not just different rules — it's fundamentally different regulatory philosophies. The EU tends toward harmonized frameworks, while APAC is fragmented market by market — what flies in Singapore won't clear in Japan or India.
Cleo Insight maps these divergences in real time across 19,000+ regulatory authorities in 106 countries. For someone structuring cross-border energy deals, that means you can run a single scan and instantly see where your compliance assumptions hold and where they break down — instead of spending weeks on manual regulatory mapping during diligence.
Renewable energy is a great example because the regulatory landscape is moving fast — new carbon border adjustments, evolving green taxonomy standards, shifting subsidy frameworks. Our pipeline catches those shifts as they happen, so your valuation templates stay grounded in current reality, not last quarter's snapshot.
Would love to hear more about how you're handling the regulatory layer on Eloquens — sounds like there could be interesting synergies. Feel free to reach out!
Triforce Todos
Congratulations @naomie_halioua on your PH launch,
Is Cleo built more for brands already selling globally, or can a founder use it before* launching to decide which markets to enter first based on compliance complexity?
Cleo Labs
@abod_rehman Absolutely Cleo works for both.
If you’re already selling globally, Cleo keeps you covered with continuous monitoring across 106 countries. But if you’re a founder still deciding where to launch, Cleo is just as powerful. The regulatory mapping is already there across jurisdictions, product categories, and frameworks.
And honestly, that’s one of the most exciting parts of the platform: you don’t have to wait until you’re already exposed to get value from it! You can make smarter decisions before you even ship your first container. Then as you scale, Cleo grows with you from market selection to ongoing compliance.
Triforce Todos
@naomie_halioua This angle is underrated honestly.
Most founders don't think about compliance until they're already stuck.
Congrats again on the launch, this fills a real gap 🙌
Cleo Labs
will it be only useful for electronics ?
Cleo Labs