Cognitive Biases, Heuristics & Fallacies

All the ways your brain can fail, at your fingertips

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All the ways your brain can fail, at your fingertips

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This is a ongoing project, creating curated, searchable list of (currently) 160 or so cognitive biases, heuristics and fallacies. It simplifies finding and understand how people's brains can go wrong, to help you conduct better research and analysis.

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Launch tags:Productivity•User Experience•Marketing

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This was built over a couple of days as a SPA in React, with a JSON dataset of information taken from Wikipedia, and hand-curated by ourselves. Any & all feedback, questions, and suggestions for improvement would be more than welcome. It was built specifically with UX & product teams, and marketers as the main audiences, since we conduct a lot of research and it's always susceptible to a whole host of problems. We wanted something we could quickly search and scan to find likely issues and assumptions around data we collect. I hope you find it useful!

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5yr ago

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