CRACK + CIDER

Buy useful items for homeless people

1 follower

Buy useful items for homeless people

1 follower

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Launch tags:Web App•Tech

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Hunter

"We all walk past some of London’s 7,581 rough sleepers every day and often feel helpless to help. Even local councils reinforce that 'giving to rough sleepers contributes to their early death' (Chelsea & Kensington Borough, 2015). We knew there must be a better way. Welcome to CRACK + CIDER: The world’s first shop for the homeless. After speaking with local shelters we picked the five products you see today. You simply buy the item you want to be delivered to a rough sleeper and we’ll get it to them in time for Christmas with the help of our distribution partners."

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11yr ago

I love the idea, but the use of the word "crack" in the name is a bit jarring, imho

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11yr ago

Raycast

@passingnotes that was my thought. It's explained thusly: "After hearing from a homeless neighbour “People don’t give me money because they just think I'll spend it on crack and cider.” we decided to give people a better way to help." Still, kind of a bummer of a brand name IMO.

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11yr ago

CRACK + CIDER

Maker

@chrismessina @passingnotes Hey guys, really appreciate your comments on this. We feel really strongly that so often we fail to address these contentious topics head-on, and in doing so, fail to really ignite the passion people feel around a certain social issue. We fully acknowledge the jarring nature of the name and, as I'm sure you'll have guessed, have consciously put the insight driving the whole project right at the heart of it, on the table, to spark a debate and invite people to address the painful, harming stereotypes. Unfortunately, the nature of our media world requires a bit of oomph to cause a stir and we believe that this topic most definitely needs a kick start to creep up the political agenda.

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11yr ago

VentureBeat Insight

@passingnotes I like "jarring" - it gets people talking. This is a great cause, and I love the fact that it has a name that can spark a conversation. If they toned it down, they risk being ignored.

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11yr ago