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We've had a great reaction to the site via twitter, are building an app and can legitimately claim to be the most user orientated business out there - we don't tell people what they can have, we ask them to tell us, then take action against those desires - whatever they may be (providing they're legal obvs)
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The nature of the 'voting' mechanic means that really dumb ones don't ever reach the top - people seem to have a good intuitive sense of how to get the best from the site. We believe that a journey of a thousand miles starts with a single step; we don't claim to magically make all the wishes come true, we just take a positive step in the right direction...
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...philosophically we believe that much of social media is ephemera - a tweet, a like, a comment; much of it doesn't add up too much; we see ourselves as a 'genie' style service that does real things in the real world; crystallising people's hopes, dreams, ambitions and desires and doing something real and 3 dimensional with them, not least to galvanise people into continuing that journey themselves....
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Not the latter, we want to empower people to achieve things that they wouldn't be able to as individuals and in some doing helping them achieve things that would otherwise just be ideas; there are dozens of business models you could attach to that - direct transactions, affiliate deals, judicious data leverage, research and insight services, having brands pay to make wishes happen as an activation exercise etc etc; right now - and I know everyone says this so I am cringing at how cliche it sounds - we just want to focus on the people on the site and do a great job in terms of actioning the wishes in an imaginative and resourceful way. That's it for now.
Cascadeur
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