Dear Kate's Yoga Pants

Yoga Pants that let you go #gocommando

1 follower

Yoga Pants that let you go #gocommando

1 follower

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Launch tags:Tech

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Product Hunt

@ffumarola - good point. @ellenchisa - are you seeing more established companies launch new products on Kickstarter?

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12yr ago

fintech spy

I feel like allowing established brands to do this flies directly in the face of Kickstarter's repeated statement that they are not a pre-order platform or a store. Just glance down the different backer levels of these yoga pants and you can see that Dear Kate is treating Kickstarter like a pre-order store. https://www.kickstarter.com/blog... And fundamentally, I feel some animosity towards a platform that allows a bigger brand to completely de-risk their product launch while also allowing the company to back out without having to pay monetary retribution to the aforementioned backers.

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12yr ago

Lola

Hunter

Hmm. I'm not sure if it's "more" than before - but Kickstarter is definitely a place established companies can launch new things. It's been discussed more on the arts side (here's the blog about Spike Lee using Kickstarter: https://www.kickstarter.com/blog...) but I think lots of the same arguments hold for companies, too.

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12yr ago

Lola

Hunter

Dear Kate's has been making underwear for years and recently decided to branch out into yoga pants.

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12yr ago

fintech spy

Always interesting to see established brands de-risk product launches using crowd funding.

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12yr ago

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