@anniekadavy just to confirm: what you are ultimately saying is that most people don't hire interior designers, correct? I may be missing the point but it's basically "The interior designer you can actually afford" :) I'd assume the two main reasons people don't hire interior designers is either 1. they don't care, or 2. they doubt they can afford it. This is for those who fall into the second camp.
Like the concept, just wondering about the tag line. Isn't interior design inherently a service? That's like saying "doctor as a service". A doctor never was a product :)
Home decor is stressful. It's a lot of work to piece together a well-designed set (at least for someone like myself that knows nothing about home decor). Next time I move, I may consider using something like this.
@allnick haha totally! I think it depends... the vast majority of the market (both office/home) do "interior design" themselves and don't outsource it at all. So, that was the reason for the tag line. Maybe something like "outsourced interior design" or "marketplace for furniture purchasing" would have been better. But you are totally right that, for those who already get services, it is, as you say, a service! :)
Two companies in the "interior design as a service" space - Decorist (SF based) and Homepolish (NYC based). For anyone with a new apartment or new office, this is a phenomenal service assuming you don't want to have the same IKEA desks and HumanScale chairs as every other startup out there. Well worth the $$ spent on either of these platforms.
@allnick yep. i think these tools expand the market 10x or more. interior design today is an oldschool agency industry (personal trainers might be an interesting proxy) where the agency takes a majority cut in their comp. to your point, not only are there a lot of people who doubt/can't afford it today but there are also not that many interior designers who are able to be found/hired. the definition of "interior designer" also can change here - a stay at home mom with a great design eye who doesn't have a degree in interior design can all of a sudden work from home and do something she loves. i think it's pretty cool :)
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