Developer marketing examples

Name: Developer marketing examples
Rating: 5.0 (1 reviews)

Marketing ideas from the best dev tools. In one place.

5.0•1 review•

137 followers

Marketing ideas from the best dev tools. In one place.

5.0•1 review•

137 followers

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Developer marketing examples library. 100+ examples I found and documented over the past year while running marketing at a dev tool startup.

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Launch tags:User Experience•Marketing•Developer Tools

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Developer marketing examples

Maker

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Hi, I am Jakub. I run marketing at a dev tool startup https://neptune.ai/ and I share learnings on dev tool marketing on my blog https://www.developermarkepear.com/. Whenever I'd start a new marketing project I found myself going over a list of 20+ companies that I knew could have done something well to “copy-paste” their approach as a baseline (think Tailscale, DigitalOCean, Vercel, Algolia, CircleCi, Supabase, Posthog, Auth0). So the past year and a half, I’ve been screenshotting examples of how companies that are good at dev marketing do things like pricing, landing page design, ads, videos, blog conversion ideas. And for each example, I added a note as to why I thought it was good. Now, it is ~140 examples organized by tags so you can browse all or get stuff for a particular topic. Hope it is helpful to some dev tool founders and marketers in here. wdyt? Also, I am always looking for new companies/marketing ideas to add to this, so if you’d like to share good examples I’d really appreciate it.

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3yr ago

Kilo Code

Hunter

@jakub_czakon congratulations on the launch, Jakub! above all, what would be your favorite example, and why?

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3yr ago

Developer marketing examples

Maker

@fmerian thanks! I think my favorite would have to be the CTA from cypress.io https://www.developermarkepear.c... It opened my eyes to thinking about developer-first CTAs. And when I saw it nobody did anything like that (afaik). Now I see it almost as a default for many open-source companies really. Bun would be a recent example I liked. https://www.developermarkepear.c...

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3yr ago

Kilo Code

Hunter

📌

Jakub is one of the most insightful, inspiring marketing leaders I ever met and collaborated with. This collection of dev-first marketing examples is a goldmine. If you're a founder or marketer in a developer tool, bookmark this.

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3yr ago

Developer marketing examples

Maker

@fmerian ,wow, love received ;)

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3yr ago

Code Hawk

Great idea! Did you analyze what were they running as ads? Or tried running some of these examples as ads?

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3yr ago

Developer marketing examples

Maker

@marko_zuzic we did run some of those things yeah. For example, LinkedIn testimonial ads are a really nice thing to do when building trust. We did manage to get a push in conversions from various things mentioned here both on the blog and website as well.

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3yr ago

Developer marketing examples

Maker

@marko_zuzic Or did you mean run examples as ads for my blog/website?

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3yr ago

Code Hawk

@jakub_czakon This, wanted to see what you tried to run as ads. :) I found Linkedin ads to be quite expensive. (high CPC, CPA)

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3yr ago

Developer marketing examples

Maker

@marko_zuzic if you are looking for direct click -> view page -> signup/download then yeah expensive. But if you look at how they impact the entire funnel and look at down-channel metrics not just platform CTR the story is vastly different afaik. Provided of course that your dev audience is even there. That depends on the niche. Love how Justin Rowe from impactable explains linkedin ads strategy in a series of videos

btw. I wrote an article about running ads on devs that ended up being #1 on hackernews for half a day ;) https://www.developermarkepear.c...

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3yr ago

Code Hawk

@jakub_czakon Thanks for the detailed response! I'll go through the materials you posted. :)

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3yr ago

I have been looking for something like this for a long time, and it surely does take someone as experienced as Jakub to pull off such a project! Great work and I will be referencing this every day!

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3yr ago

Developer marketing examples

Maker

@jordan_chung thank you so much!

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3yr ago

Such a useful resource for anyone working on developer tools! The annotations and analysis are great to unpack what works well, and why.

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3yr ago

Developer marketing examples

Maker

@mb_crosier thank you!

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3yr ago

Kilo Code

Hunter

@mb_crosier fully agree -- annotations and analysis give context. it's what makes these examples so valuable and actionable.

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3yr ago

Thank you for pulling together this curated list of solid examples and inspiration from across the dev marketing space, I love how quick and easy it is to find the good stuff!

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3yr ago

Developer marketing examples

Maker

@heathers700 thank you so much! Anything you'd like to see more of?

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3yr ago

@jakub_czakon Already very broad but since you asked, would love more case study and product launch examples. Keep up the great work and thank you!

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3yr ago

Developer marketing examples

Maker

@heathers700 on it ;) !

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3yr ago

This is really cool. Thanks for putting this together. It would be interesting to see some negative examples as well, although I don't know how people would respond to their products being used as examples of bad marketing :/

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3yr ago

Developer marketing examples

Maker

@sohaib_tariq1 yeah, thought about it but I think this would not end well for me. I'll share one cause I saw it on so many sites it is crazy. The headline copy of the homepage is the flavor of "Build better software faster" says literally nothing, which is problematic especially when you are a startup and people have zero idea what your product does and what your brand stands for. When you are huge and known and your homepage caters to public investors, new hires etc -> maybe But for startups, this is really bad IMHO.

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3yr ago

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