Great product - I still own "OneCauseADay.com" from years back that I was going to do a similar thing with.
@cassmarketos - may be worth checking out the story of philanthroper if you haven't seen it. Same concept as $1 a day.
Also, to some of the comments above, I think the idea to be able to put your money into a stream you care more about is great. Eg, "I care about animal causes but I'm not much of a humanitarian"
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