@eriktorenberg we do all the obvious in-app stuff; what we really wanted to focus on was a concept with a strong word-of-mouth component. BGR reported this year that word-of-mouth was up to 77% of how mobile apps were downloaded. So we did a really interesting, and I think unique, test to choose a concept with the highest likelihood of spreading via word of mouth. We did a spin off Aaron Pazter's Mint.com concept test where he'd stand at the Caltrain station and gauge people's reactions to the concept of Mint. We did something similar, but as a twist intended for mobile apps, we would tell them about the app, show them the app, ask some questions about the app, but intentionally never mention the app's name. If the person being surveyed ever asked what the app's name was or how to find it, we'd mark down 'yes' for word of mouth. The rationale was that, in the real world, you usually ask your friend what that app is they're using. Trying to measure that has always been speculative, but we came out of those tests with a ranked list of concepts people wanted to download right there. Doublie was the clear winner with over 70% asking for it, winning over many, many high minded concepts. H/t to Preet, the youngest PM at Zynga, for the idea on the word of mouth test. Sweet and here's a fuller article about the test: http://thenextweb.com/dd/2014/08...
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Are you really going head to head with Snoop? This is way better than the Snoopify app :)
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Meaty Pizza Maker- Cooking Game
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Meaty Pizza Maker- Cooking Game
Meaty Pizza Maker- Cooking Game