@joe_blau Think that's what he was getting at....Apple still doesn't manufacture their own products. Perception is everything.
They are a brilliant branding company.
We're upvoting pre-launch vacuums now?
If I wanted a robotic house cleaner, I'd go back to my ex-wife! [sexist_70s_standup_comic.gif]
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I'm sure they wanted to show off all their super awesome technology, but honestly I didn't read anything at all. It's like expecting me to read the whole ikea manual. I don't know why web designers these days come up with all these beautiful looking designs with the worst user interaction ever. Thanks to the website I still don't know how this is better than Roomba.
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@ezrasuki Interesting. Even though I'm a big advocate for simple, readable long-form pages, I found Dyson's more complex page impressive. It shows off the elegance of the vacuum's industrial design in a way a more basic page could not. The copy clearly explained how their design is superior, and why their tech is awesome.
The fancy interactions also did a good job aligning with Dyson's brand: high-end super-tech. Give this is something as rote as a vacuum, I found it engaging.
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@dankaplan The reason I don't like it is because it's essentially a slideshow (do you ever like those slideshows like "10 hottest silicon valley founders" that make you click through the entire 10 pages?) but gives no option to quickly figure out what it's about. And counting all the time it takes to do all the fancy transition it's even worse than a slideshow. Even Business Insider has a "view as one page" option. Also a slideshow should have "prev/next" buttons, instead of deceiving visitors into thinking they are viewing a single continuous webpage. Maybe you read through the whole thing because it's Dyson and maybe you like the brand, but I am curious if you would do the same if it was some random startup. I'm not trying to troll but this has been on my mind for a while lately so just wanted to share.
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@ezrasuki If it was a hardware startup and their product was beautiful, sure, I'd read it. A software startup, though? Probably not.
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I'm all for robovacs but this doesn't really solve any of the pain points I have with vacuuming. It looks well-suited to cover the open areas of my floor (which are the easiest areas for me to vacuum). It looks pretty tall and wouldn't fit under most of my furniture, and I can't tell how well it cleans in corners. I want a robovac as a supplement to my upright that can get in the areas where pet hair gathers.
That demo site didn't demo a single benefit to me. They are clearly talking to people that care more about features than "watch a 30 sec video of this thing kicking ass around your house".
All kidding and hyperbole aside. I bought a Dyson DC42 on special last year and it is so very superior to any vacuum I've had before. Manoeuvrability, suction, weight. So superior. Really goes to show you how great engineering and design can make even the most boring stuff quite wonderful.
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