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Since I live in MSP and shop at the MOA quite a bit I am trying this out.
Good timing since it is the busiest time of the year there and it's essential to have a plan before setting out to shop there.
Coverage in Forbes:
E.L.F, or Experiential List Formulator, is an IBM Watson-enabled platform, created in collaboration with Watson developer partner Satisfi, which helps visitors plan a more personalized shopping experience. It understands and interprets their queries using the Watson Conversation API and AlchemyLanguage API, both through Facebook Messenger or online on mobile and desktop via elf.mallofamerica.com.
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Some good things about this bot-I am a power shopper at the mall of America and the bot suggested a couple of stores I didn't even realize were there! Also, I was pleased at a couple of places they suggested to eat. I think Elf would better with some more in-depth info i.e. Sales, deals and maybe even the location of the store at the mall. And I would suggest a list of food, drink, entertainment separate from shopping.
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