This book is a practical guide for anyone looking to critically evaluate a business idea. It answers the question of what makes a business idea commercially viable? It highlights crucial factors and steps needed to evaluate a business idea.
Having worked on several startups my business partner and I realised that there was a gap in the market in terms of finding a consolidated view of how to properly evaluate business ideas before you even begin to work on building a product or service.
Last year I spent several months researching the idea and I decided to write an ebook on the topic, to share and highlight some of my experiences both as an entrepreneur and also a product designer helping other startups launch their products in the market.
I hope that other founders, entrepreneurs and creatives find the resources useful!
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