[Manage Segments in One Place] Segments are dynamic and default segmentation fails to monitor it. Track daily metrics like LTV and revenue per segment. [Visualize Customer Journey] Transform your envisioned 'Journey Map' of CRM into digital reality. Discover better path to nurture profitable customers. [Gain Customer Insights Easily] Explore analytic reports on repeat %, CLV, Purchase cycle, AOV and sales. Implement modern retention marketing with automated customer tag integration.
Hey Hunters👋
💭Imagine: you're a digital marketer for a DTC brand with over 100k customers.
Do you think anyone is seriously digging through each and every customer page of a traditional CRM (Customer Relationship Management) software? — Absolutely not.
💡That’s why we built a CRM on the segment layer — to capture customers who share the same preferences, needs, or behaviors, uniting them into a single, actionable audience.
With segments as the "Operating System", we’re reshaping CRM:
🗺️Customer Journey Map - a dynamic view of how your customers move across segments.
📈Track KPIs and revenue on segment basis, so you know where to target anytime.
📝Log activities at the segment level for a summarized picture of interactions.
🔍Discover unique behaviors that set each segment apart to craft resonant strategies.
You can seamlessly sync ECPower with any MA tools to implement segment-driven strategies🚀
It’s CRM, evolved. Ready to shift from pages to progress?
@umisea Huge Congrats on the Launch of ECPowered Segment Management! 🚀
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@umisea, This is such an exciting evolution in CRM! The idea of building a CRM on the segment layer is a game-changer for digital marketers managing large customer bases. Being able to map the customer journey dynamically and track KPIs by segment is incredibly powerful for making smarter, data-driven decisions. The ability to log activities at the segment level and uncover unique behaviors adds even more depth to how we understand and engage with our audiences. Kudos to the team for creating a tool that simplifies the complexity and makes customer data truly actionable. Excited to see how this reshapes CRM for the better! 🚀
What’s up, Hunters! 👋
I’m Hiromu, founder and CEO of ECPower, and I’m thrilled to introduce what we've been passionately building for a long time — ECPower 🚀
Two years ago, the first version of ECPower was launched as a simple data analytics dashboard for e-commerce merchants. But I wasn’t sure it would truly help improve their marketing or boost their sales. My answer at the time was no. So, I spent every day talking to over 300 users, determined to find the "core" problem.
Finally, I realized it wasn’t about analyzing data; it was about understanding their customers. Merchants didn’t want just numbers—they wanted to know who their target customers were and what those customers needed to drive better marketing communication.
Once we discovered this, we rebuilt our software into what it is today: ECPower Segment Management.
Now, imagine you have over 100K customers. How do you manage them? How do you identify and track your target customers? With ECPower, you can segment them into 100 clusters, making it much more manageable. Instead of dealing with 100K customers, you focus on communicating with these 100 key groups and tracking their engagement.
This is the core of ECPower’s solution. Currently, it integrates seamlessly with Shopify and Shopify Apps. However, we firmly believe that this "segment-centric CRM" approach has far-reaching potential, not only for other e-commerce platforms but also across various industries where marketers need to manage large customer bases with greater efficiency and precision.
Exciting things are on the horizon, so stay tuned!
We’d love to hear your thoughts and feedback! Drop a comment if you’re interested in ECPower or have any questions!
Cheers!
Hiromu & the ECPower team ❤️
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This looks super useful for marketers! Just curious, does your CRM handle any predictive analysis for future customer behavior? And how flexible is the integration with existing marketing automation tools? Also, any plans to expand beyond DTC brands? Thanks and good luck with the launch!
@michaelgreen Thanks for your great questions!
We're developing a kind of predictive analytics, specifically focusing on purchase probability by segment, will be available soon.
Integration is seamless—our tool connects via Shopify customer tags, allowing compatibility with a wide range of tools in the Shopify ecosystem without the need for additional development.
While we've seen strong adoption among DTC brands, we're already working with several traditional retailers with physical stores and are eager to expand even further in the future! Thanks again for your support, and stay tuned for more updates!
@michaelgreen Thank you for your great questions! At the moment, marketers can leverage over 100 insight reports to manually predict future customer behavior. However, we're working on automating predictive analysis to make this process even more seamless. As for integrations, it’s designed to be seamless—our platform connects through Shopify customer tags, making it compatible with many tools in the Shopify ecosystem without requiring any extra development work. And yes, we’re also exploring ways to extend beyond DTC brands in the near future. Thanks again for your support, and feel free to reach out with any more questions!
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Hey! I think this is a great tool, especially part with a roadmap.
I have some questions:
1. Is this tool only for brands with big audiences?
2. Is it only for shops built on Shopify?
@oleksandrauckun Hi Oleksandra, great questions—thank you!
ECPower works best for brands with over 1,000 customers, but we do have smaller shops successfully using it as well🤝
At the moment, it's only available for Shopify merchants, but we're planning to expand to platforms like WooCommerce and Magento in the future!
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@umisea I hope beauty brands are on your target audience list!)
@oleksandrauckun Absolutely, Oleksandra! Beauty and cosmetics brands are definitely part of our customer base—especially those in skincare, oils, and related products. They find great value in using ECPower because, as you know, customer preferences and needs can vary so much in this space. It’s all about building audiences based on those nuances and crafting personalized messages that really resonate with each segment.
I hope your product and mine could collaborate at some point in each of our journeys!
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🔌 Plugged in
@umisea yeah. Definitely. We are just launching oil. So when we are in the later stages I will be considering using your solution.
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Congratulations on your launch Omi, would love to know why exactly you started working specifically on ECpower what is the backstory?
Awesome, good work! Congratulations @hiromumasuda ! One of those projects which from the bottom to the top feels like it's meant to be global! Considering that, I would say 2 years well spent! Good luck and much more success ahead! :)
@grigory_sl Thank you so much for the kind words and support! It really means a lot, and we’re thrilled to have this project resonate globally. The journey has been exciting, and your encouragement keeps us motivated. Here’s to even more success ahead—thanks again! 😊
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Congrats on the launch!
As I’m also building the product for global market and watching PH, this launch is huge booster for me, and other Japanese people.
Go ECPower!!
@k0ikeya Thank you so much! I'm really glad to hear our launch can inspire you and others in Japan. Best of luck with your product as well—let’s keep pushing forward together!
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