Element Nation: A new clothing range with an edge. Celebrating our origins.

Element Nation was started to allow people to express where they are from, what they do, and who they are. We definitely are not a mainstream clothing company. You won't get cuddly images of teddy bears with love hearts and cute messages, or copies of instagram posts we have pilfered to make us look sensitive. What you will get are original lines that are either fun, edgy or different. We may aim at the corporate world, but we won’t BE corporate. No one in our office has been to marketing school, done an MBA, worked 9-5, or gives a toss about convention. If we like it, we’ll do it. We don’t have anyone watching over us. If we have a good idea on Pizza Wednesday (a tradition fuelled by wine, pizza and normally on a Wednesday) we will design it and launch it on Thursday morning. Normally followed by us correcting the spelling mistakes later in the day when our heads feel better. I know in this feel good era, we shouldn’t be advocating carbohydrates and natural intoxicants, but a man has to eat and sleep somehow. And in my opinion is much more fun than a dinner consisting of a gluten free, vegan, soya protein wheat shake whilst watching a Kardashian get an anal bleaching session. If you’re better than your colleagues, then let them know with our ‘Inspire’ range. If you’ve moved from to Silicon Valley to join the masses, remind them of your roots with the ‘Origins’ range. Do you like helping the world rotate with your V8 (assuming you are driving westwards) then try the ‘Power’ range. OK, with the ‘Work’ range we did sell out a little bit, but with Walmart having more employees than the US Army hopefully you can forgive us for trying to flog them some t-shirts. https://youtu.be/5Vu8nt8FviA