You know you've done it. Opened the Squarespace events module and wondered 🤔 hm, I wonder how to set up a recurring event? or Great, thanks for the calendar I guess, but how do I sell access?
Eventually solves for these + a thousand other little quality-of-life things that calendar-centric sellers have been asking for for years. No more hacky workarounds or links out to third party platforms. Selling classes, workshops, ticketed events, even just hosting a calendar of free events - all totally possible and 100% your brand. Easy to embed on Squarespace and make it look and feel exactly how you want it to.
If you've ever tried to sell an event on Squarespace by adding it as a digital product or putting it in Acuity as a workaround, this feels like the answer to all of your dreams.
Eventbrite
Hello Product Hunt!
When @kelseygk brought me this project back in January of 2026, our 4mo son had RSV, and I was just coming back from picking up our 4yo from pre-k. I walk in the door, and she says, "Hun, I think we're starting a company." To which I replied, "Finally!"
Then she showed me what she was working on. She had taken all the frustrations and headaches that she and her Squarespace designer friends had experienced, trying to build ticketed checkout flows over the last 12+ years, put them into a PRD and put Claude to work. That first version was fine, but not anything ready for real life. She looked at me and said, "You do this for your clients. Can you make this legit?"
So we got to work rearchitecting. Rebuilding. And getting it in front of her peers and designer friends. After hearing, "I have a client that needs this yesterday. How quickly can you get this working?" multiple times, we knew we had something that resonated with the people who had experienced the same pain.
Our first paying customer actually found us via Claude, who had warned him that we weren't launched yet, but if he asked nicely, we might let him into our closed beta. He did. And we did. And he's launched 2 clients with us already: groundless.org and drdianahill.com
Since our soft launch last month with bonvivantcakes.com, we've sold over $30k worth of tickets through our beta customers. We've added integrations with Kit and Klaviyo and plan to add more soon based on customer requests. We have iOS and Android apps waiting to be reviewed and an MCP server in the works. And we've even partnered with Squarespace to help our users purchase domains and sites inside Eventually.
We are betting hard that people want to get together in the real world (though we do support virtual events too). So that's our goal: make it easier for businesses to sell tickets directly to their customers and get their people together.
Events aren't like physical goods or service transactions. They are their own thing and deserve to be treated as such. No more sending your customers off to a Luma or Eventbrite page that doesn't look like you and you don't control.
We are starting with Squarespace, but that's just the beginning: eventually we'll be releasing our Stripe and Square integrations too, allowing you to use any platform you choose.
We are around all day to answer any questions you have for us. We'd love for you to try us out and let us know where we can be improving. We're excited to have you join us for the ride.
Hi! I'm Kelsey- I forced Zack to build this with me, because I just cannot let a good problem go. Sometimes, this is an annoying quality, but other times, it's very useful.
I've been building websites for businesses and non-profit organizations since 2014 at my agency, Week of the Website. From Alpha Yachts and Jenny Han to Lucy Liu and YWCA, we've built and launched over 1000 client sites on Squarespace. Before that, I was a large scale event producer, coordinating food festivals like Taste Talks, conferences like Welcome Conference and fundraisers for clients like Alex's Lemonade Stand. I always thought I could combine these two skill sets and build really nice websites that could sell a great many event tickets for my clients.
Unfortunately, for many reasons, I did not found this to be true...even once... so we set out to create a ticketing extension for Squarespace.
What @zackgilbert and I found while we began doing customer interviews (30 or so!) was that the problem was a little more nuanced than we thought - there is a growing cohort of businesses whose revenue revolves entirely around a calendar. Those folks are selling their classes, workshops, meetups and events in some really...interesting ways. Generally, it breaks into two camps: 1) selling gatherings like Tee shirts, using tools like Shopify for the ecommerce features or 2) selling every event like it was a music festival, using tools that are built for discovery, but not brand experience, like Luma or Eventbrite.
Boom. Different Problem.
Zack and I have come to realize that these businesses need a tool that helped them bring the audience they cultivated into their brand universe, tell them about the events they're hosting, gather the info they need to produce an exceptional experience, and then bring them back to do it again.
(Getting out folding chair, climbs onto soapbox)
They don't need shipping. They don't need to pay 6-25% of their revenue for an audience THEY grew through social media, email marketing and brand collaborations.
They need an event-based ecommerce platform that sells through their site, matches their brand and doesn't charge a per-ticket fee.
We call them calendar-centric sellers: anyone whose work or impact revolves around gathering people at a place and time.
(Jumps off box.)
When we began thinking about these users, it seemed like a narrow crowd- cooking schools, pottery classes and the like. Thanks to the frequency illusion (and our phenomenal beta testers) we've come to realize that this type of business is everywhere, selling tickets and collecting event registration in ways that are not built for their problem. One of our customers, a US based truffle farm once said, "I'm selling Truffle Hunt tickets like a turnip. They are not a turnip."
I feel incredibly lucky that we've started this journey with Squarespace- after over a decade on the platform, authoring a book, and a lot of time inside and around the ecosystem, there's a delicate balance between design customization and day to day usability that I love for this kind of business.
Building Eventually to work with their commerce tools was a natural way to enter the space, and partnering with them to make Squarespace domains and sites available for folks who came in with an idea, makes is really simple for them to leave with an event-ticket selling website they can use and own as a tool for their business or organization.
So, that's how we ended up here, 8 months later, launching a new ecommerce platform for event businesses, the same week that our youngest child learned how to pull up to stand and clap.
At the end of the day, I love this type of business. I'm endlessly fascinated with the very human and very unique ways they connect with their audiences, whether it's a Lisa Frank-themed cookie decorating class in Chicago, a founder speaker series in South Florida, a weekly Sangha in Santa Barbara, a rehearsal observation with a dance company in West Palm, or a block printing workshop in West Bethel, Maine.
I'm thrilled that we could will a new tool into existence that will help them do what they do so well, even better. Thanks for taking the time to learn a bit about what we created.
Eventually is now.
It wasn't too long ago that @kelseygk dm'd me and said, "Hey, do you have that list we made of event features we'd love to see?" to which I said of course and shot it her way. This list, put together by a small group of veteran web designers was just a bulleted list of features we'd love to be able to offer our clients.
Most of the things were pretty basic, think: being able to offer native ticketing for free and paid events without hacky product workarounds, being able to collect attendee information with custom fields, or (the most requested) just being able to set up a recurring event (‼️).
Clearly enough was enough because a fire was lit that eventually became Eventually.
Eventually does all the things above and so much more in such a clean and intuitive way. It integrates with Squarespace seamlessly and is, like Squarespace, endlessly customizable. Finally, events that feel like your brand and not someone else's!
I've already launched two sites using Eventually, including one for Explore Washington Park in Portland, OR. Washington Park is a 410-acre public urban park that houses attractions like the Oregon Zoo, Hoyt Arboretum, World Forestry Center, International Rose Test Garden and Portland Japanese Garden - all of them with their own events and calendars, now collected in one place at https://www.explorewashingtonpark.org/events.
It has been so amazing to watch Kelsey and @zackgilbert build Eventually. It feels like it came up fast but in reality it's staked on the foundation of decades of experience between the two, to solve real world pain points at a time when everyone is clamoring to get together IRL or online. The timing couldn't be better.
Eventually is now.
@zackgilbert @kristine_neil Kristine, thank you so much - yesterday, I texted friends who live in Portland and told them "The next time you plan to attend an activity at Washington Park, you'll be using Eventually!"
I think as much as we built this for really specific individual businesses and organizations, you know we also built this to make life easier for designers and developers like you. We so appreciate your trust, your feedback and your beautiful work.
@kristine_neil Thank you so much for being one of our first design partners! Also, for being the alpha and omega bug finder! We wouldn't have as polished a product without your help! So grateful to get to work with you on your gorgeous sites.
Zack and Kelsey (hi, friend of Zack, nice to meet you), this seems like a superb product to come from the combination of the two of you. When Zack first sent me a note about this, I reacted in my head with a "d'uh".
Question: What would be a dream buyer for Eventually Ticketing, for you guys?
@pascallaliberte My dream customers are the creative business owners who use events and ticketing as a means to make their living. :)
I don't think we are ready to sell it just yet. There's still so much we want to do.
As someone who builds brand experiences on Squarespace, and ticketing has always been the part where the brand experience falls apart. You send someone off to a third-party site, the design doesn't match, and suddenly the seamless experience you built is gone.
Eventually Ticketing fixes that. Everything stays on the client's site, looks like their brand, and the guest never feels like they've been handed off to another platform. I believed in it enough to start bringing my clients onto it, and it's been a no-brainer every time.
This has been missing from the Squarespace ecosystem for a long time. Congrats on the launch, Kelsey and Zack!
@brittani_millington1 Thank you so much, Brittani! You've been amazing to work with, and we are so grateful for all your support and help in making the product better every day.
@brittani_millington1 You have done such amazing work. @christy_price and I were just chatting about Banyan Dance Festival on her Youtube Live and it's truly so cool to see it in action!
This is so good. I work with small operators, and so often the only thing between them and revenue is the right tool. Feels like this should've existed years ago, and it's going to transform people's businesses. So proud of you guys! Curious what's been the most surprising type of "calendar-centric seller" to show up in your beta?
@craig__silver Thank you! My absolute favorite is a truffle farm: https://www.virginiatruffle.com/
@craig__silver I'm writing "the only thing between them and revenue is the right tool" down to keep. I think about this so much and like you, I think unlocking that revenue stream for people is such a driving force.
I've loved seeing what West Bethel Makerspace has been doing- they are a community led organization that is helping all of their neighbors learn really interesting new skills like woodworking, 3D Printing and laser cutting and even family project like fairy houses.
SquareKicker
I’ve been building websites on Squarespace for over 10 years, and this is one of those products that’s been missing for a long time. I’m genuinely excited to see you’ve built it.
Not only does it fill a real gap in the platform, but I also love seeing people build a brand around a product rather than just shipping a feature. Congratulations, and wishing you all the best with the launch!
@nickippolito Ditto Zack! You all have built such an incredible platform with SK- excited to see what our shared users can do with both products!