Curious how others here are approaching short-form content right now.
It feels like building has become 10x easier, but distribution is still the bottleneck. Especially with TikTok, Reels, and Shorts, it s not obvious what to post or what will actually perform.
A few things I ve been thinking about:
Are you starting from scratch every time, or studying what s already working?
Do you have a repeatable system for generating ideas?
How much time are you spending on content vs actually building?
I like the idea and the AI scan of the website, but it got my focus wrong so it's generating innacurate content. It's easy to do from the title, but how do I correct it? I can edit text, but it's the underlying videos that I'd like to have more of a fitness focus and I can't see how I can correct those?
@scott_yoneyama Hey you just go into company profile and edit if its about text copy.
We're shipping an update so that underlying video is also related to fitness in the first instance too :)
Melodic Mind
I've been using this for about a month, my stats are in the image(and I wasn't even scheduling posts daily - the 49 posts number you see is for both Instagram and TikTok).
Great product - great team behind it - congtats on the launch!
@seanitzel Thank you so much Sean. What an awesome graph, haha!
@seanitzel Love it man - that hockey stick looks to be beginning...
Hey everyone,
Anish here, the dev behind Fastlane.
As an indie hacker, I’ve always thought building was the hard part. Now with AI, you can ship faster than ever. But getting people to actually see what you’ve built? That’s still the hardest part.
I’ve felt this firsthand, launching something, posting about it… and hearing nothing back. Even before AI, distribution was always the bottleneck. Now that everyone can build, attention is what matters most.
That’s why we built Fastlane.
We want to help builders turn their ideas into content that actually reaches people, without overthinking or spending hours figuring out what to post. You've built your product, now its time for the world to see it!
@anish27 the young GOAT!! Lets goooo!!!
@anish27 A different breed 🚀
I tried Fastlane when it still was called Aftermark, and it has since been one of the few "ai video generator tools" that actually converts. so thank u guys
@luca_ardito Luca man, this is some serious high praise. Thank you so much!
Hope you keep using and loving the platform :)
@luca_ardito super happy to hear man, we are determined to make this product 10x better from here
@luca_ardito @jockferguson Let's goo!
Hey everyone - Jock here from Fastlane.
We started Fastlane because we believe that today, anyone can build a great idea - but getting that idea to the people who want it is still such a difficult and time-consuming task.
We want to bring those great ideas to the world. And we want to do it in the most capable and seamless product ever made.
Fastlane’s mission is to unlock the world’s best ideas, through great distribution.
We have a huge vision for what we want to achieve here, and we are super grateful to have you on the journey with us in the early days.
We can't wait to help grow your product :)
@jockferguson Let's go Fergy!!!
@jockferguson Let’s go!! 🏎️
@jockferguson @anish27 mandatory 🏎️ emoji hahah, forgot to do mine :(
Let me know if you have any questions - will be live (let's see if I get any sleep) responding to all :)
AdFox (formerly GoodsFox)
From my perspective at AdFox, Fastlane could be a handy way to turn ad insights into social media content quickly. Teams might first see what’s performing well in the market with AdFox, then use Fastlane to experiment with short videos or content variations without spending hours on manual editing. It feels like a natural next step for growth and creative teams.
@janicelewis00 Hey Janice! Interesting, could you explain further?
AdFox (formerly GoodsFox)
@gauravthapa Hey Gaurav — sure!
What I had in mind is a simple loop: teams first spot winning hooks or formats in the market (e.g. via AdFox), then use Fastlane to quickly turn those into short-form videos or variations to test.
So instead of creating from scratch, they’re iterating on what’s already working — and Fastlane speeds up that execution a lot.
Curious how you’re seeing users integrate Fastlane into their workflow so far?
@janicelewis00 awesome yep that's how the product is currently working!