Your next winning ad starts with Fastlane. Add your website and our agent Senna learns your brand, studies competitors and discovers what's working in your niche. Fastlane then builds your campaign, generating hyper-realistic AI video and image ads and launching them across organic and paid channels. It continuously analyses performance, identifies winning creatives and doubles down on what works, helping you create more, test faster and spend smarter.
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@gauravthapa Congrats on the launch, Gaurav, this hits right at the content struggle. How does Fastlane help remix viral stuff into content that still sounds like me?
@swati_paliwal We copy the tone/voice from your website that gets extracted at the beginning!
@gauravthapa @swati_paliwal We are just about to ship a feature where you can upload pages of your personal brand context / guidelines so we can personalise the marketing exactly to your brand
@gauravthapa Just signed up and tried it out. Love the concept of this, definitely makes it easier to get content ideas, will continue road testing just wanted to say awesome work.
@nathanjames Hey Nathan! Ah thank you so much :))
Please ping me if you need anything.
@curiouskitty good one - we're building out the insights layer, such that you're recommended to double down on what's working
we have quite advanced analytics so you can work this out on yourself in the platform itself too
its user-led when it comes to what we're optimizing for i.e. if you want just views, they can make content thats more engagement farming as opposed to having a hard CTA.
@curiouskitty We essentially break down the performance of all of your content, which types performed the best, across which channels. We will then automatically give you a weekly insight based on what you should create next based on performance, and generate it for you :)
@curiouskitty @jockferguson curiosity killed the cat!
Does this work for mobile apps? for example, if I want to create contents for my iOS app (https://apps.apple.com/app/id6758521484), would that work? Also, should I post the website, or the App Store link? Thanks and congrats!
@jose_martinez_fernandez Yes, that's actually our primary use case right now Jose! Website is better, assuming you have more information on the website!
Let me know how you go :)
@gauravthapa @jockferguson thanks both! will give it a try!
@jockferguson @jose_martinez_fernandez let me know how it goes Jose!
@jose_martinez_fernandez 100%, mobile apps is a massive use case currently :)
I’ve tried remixing viral content manually; the hardest part is consistently capturing the right vibe.. how does Fastlane handle the algorithmic nuances of different platforms?
@trydoff Great question! We are aware of what kind of content is trending on what platform - interestingly though, a video that bangs on TikTok, seems to bang on IG reels + YT shorts too! So I'm not too sold on the nuances here, personally
@trydoff This is one of the things we've spent the most time on - the best method at the moment is leaning on the content that has already gone viral on each of the different platforms, analysing from the hooks / vibe that caused it to bang, and remixing that into your own content :)
Cool looking product! Upvoted.
My question: if multiple companies are remixing from the same pool of viral content, how do you prevent everything from converging into the same style?
@jens_deryckere1 Hey Jens! Thank you :)
It's a good question - ultimately, the style is also configured to (a) the tone of your website and (b) the actual content on your website which then translates into product. So, the content output will be different for each company, assuming the actual companies are different!
@jens_deryckere1 Just adding to Gaurav's point - that pool is also changing every single day! The algorithm is always looking for the next viral piece of content to show to people, and people's preferences change super quickly. Styles also go in and out of fashion, and trending content from a few months ago can suddenly start performing really well again :)
@jens_deryckere1 @jockferguson ah yep, good flagging this Jocko
Okay, this most definitely caught my eye today :D Will be tinkering with it a bit. What video generation models are you guys using? Also, is it possible to feed it context of some recently viral videos (or trends) for the AI to replicate?
@marina_romero Her Marina! Awesome, hope you enjoy the tinkering. We're currently testing between a few different generation models - and we are working on a feature where you can just upload a viral video yourself and we help recreate it!
@marina_romero also, what caught your eye the most?
@gauravthapa I like the fact that it feels end-to-end. First off, it's quite low effort to just paste your website, which is great when you're a small team or bootstrapped and having to handle a lot of different tasks within marketing (like myself). I also really like how the generated content actually follows the pattern of already viral videos, rather than just generating random stuff. Great job!
@marina_romero Marina this is awesome feedback. Thank you :)
Love the product already @gauravthapa didn't really know what direction to take for content but after seeing some examples it just makes sense! Is the free tier intended to reset daily or is the 5 saved post the limit?
@jlin1206 Hey Justin! Awesome feedback, this was a big issue for us dealing in UI/UX because it's a bit of a learning curve, but glad it made sense to you.
That's the limit unfortunately!
@gauravthapa @jlin1206 Awesome to hear that man. Free tier is a one-time limit, so you can try everything out and see how it works while also keeping our servers from melting by not giving a daily allowance of free content hahah