I evaluated Sketch, Adobe XD, and InVision before committing to Figma. What made Figma the clear winner: (1) Browser-based means zero friction for client collaboration, (2) Real-time multiplayer editing that actually works at scale, (3) The plugin ecosystem is unmatched, (4) Auto-layout and components are more powerful than competitors, (5) Cross-platform support means my team on Windows and Mac work seamlessly together. After 10 years in the industry and 200+ shipped products, Figma is the only tool I recommend without hesitation.