Thanks. Appreciate that @eric_seufert.
When it comes to the education market, we just recently put together a package of information (mostly repurposed content from the book) and made it freely available to educators. It's a bit of a long tail play--getting educators excited about it, possibly making it part of their curriculums. It's also a nice way to help out...
More and more educators are also doing events. Alistair and I went to the UK at one point and spoke at a university there; I believe they bought 50 books. We were already in the UK at the time so it was a no brainer. You can find educators that are doing "entrepreneurial" things / encouraging entrepreneurship in universities that are willing to make things happen (and buy books).
The Fundraising Playbook