👋 Hey PH Community! I’m Gabrielle, Head of Product and Co-Founder of Greenr 🌱
We are chuffed to launch our Greenr for Business on Product Hunt, it’s been an exciting ride and what feels like 14 lockdowns later we have arrived! Let us know what you think and go check out the app on both app stores. Anyone that signs up in September will get free carbon offsets ⚡️
🌱 Where did Greenr come from?
I’ve always loved looking up fun facts about the world around me (did you know Armadillos are bulletproof?!) but when looking up facts about climate change there were very rarely fun ones...
That’s a bit why Greenr was born. Allowing you to measure your carbon footprint and get personalised tips and tricks to reduce it.
We then decided to take it further and create an app and web analytics platform to help businesses achieve their net-zero goals by motivating and rewarding their employees for their sustainable behaviours.
📊 How does Greenr help businesses?
The world needs to meet the Paris Agreement Goal of limiting global warming to 1.5C. In terms of carbon emissions this translates to a yearly carbon footprint of 2 tonnes per person from a current UK average of 12 tonnes per person. Greenr helps you get there.
Businesses are only as good as their employees, and we know that by motivating workforces to be more sustainable we can reduce carbon emissions at source.
❓How does Greenr work?
Greenr is providing businesses across the UK with a climate companion app for their employees to help in the fight against climate change. We do this through gamified pledges and competitions tailored to your organisation’s climate goals.
Signing up to Greenr couldn’t be easier and enables people to reduce their impact on the planet by:
• Tracking their daily meals and travel to gain a clearer idea of their current carbon footprint
• Learning how to reduce their carbon score
• Finding information about carbon offset projects
• Competing with friends and colleagues in weekly challenges and sharing ideas about how to develop more sustainable habits
• Collecting points and earning rewards for making greener choices
The results from our current B2B users have been overwhelmingly positive in helping them engage and educate their employees in order to measure, manage and reduce their carbon footprint.
Greenr is uniquely positioned as the social, fitness (Strava/Fitbit), wellness (MyFitnessPal) of carbon calculations for organisations through our mobile app and interactive web dashboard.
🥇Did you say rewards?
You bet! We are partnering with the coolest sustainable brands and giving all our users discounts, early access to sales and freebies. From TOTM to Quorn and Octopus Energy, no matter what you fancy – you’ll find it cheaper and Greenr on our app.
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@gabrielle_bourret_sicotte Great Idea. I feel things like these will push small and medium size companies to show their sustainability credentials. Congratulations on your launch.
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Super handy app! This is definitely something that will transform and upgrade conscious journeys in the future. Speaking of conscious journeys, I would like to know if the app accurately tracks and offsets the carbon emissions from air travel?
@dua_malikk Hi Dua! Yes absolutely, air travel is one of the big carbon emission contributor to your own footprint so it is important to be very precise. We take into account the route the plane takes, the size of the plane, usual number of seats and the class of your ticket :)
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Nice! What do you think is the most effective way to get their employees using an app like this consistently?
@miranda_essex Hi Miranda! Good question, we've tested a few different methods. Competitions 1 week per month have worked well for companies who wanted a low touch approach. For some of our other clients a open-ended competition with weekly winners (and rewards) was very effective!
Wow - looks like a great app!
What orgs do you work with for the offset offerings? Can people choose which offset programs to contribute to?
Regardless, congrats on the launch!
@bronsther Hi Ben! We work exclusively with VERA and Gold Standard :) At the moment they are fixed projects but as in-app demand grows we will be allowing people to pick! What sort of projects would you be interested in?
@vikash_gupta7 Exactly what Gabrielle said :) We have received a lot of positive feedback from our Beta Business Users and are looking forward to expanding our reach
👋 Hey Hunters! I’m Jimmy, CEO and Co-Founder of Greenr 🌱 Thanks for the hunt @kevin and great username...
🌱What excited you about Greenr?
I love new experiences & challenges which might explain the past year... one baby girl 👧 and global pandemic 😷 later, I’ve co-founded a sustainability start up 🌱
I’m passionate about sustainability, international development and responsible business having studied Geography at Cambridge. After uni, I joined Accenture and cut my teeth in Business Growth, Tech, Strategy & Consulting roles across industry as Senior Manager & Commercial Director over 8 years.
👨🏼💻 What’s your role at Greenr?
As CEO I’m responsible for setting the Greenr product vision & business strategy alongside managing our corporate development, branding, partnerships, investors & finances 💻
I’m proud of our purpose-driven culture at Greenr and our team of passionate leaders who are committed to making the world a better place and aren’t afraid of challenging the status quo.
❓Where do you see Greenr in 5 years?
Our mission is to halve our users’ carbon footprint by 2025, 5 years ahead of the Paris Agreement. Greenr is the ideal tool to help businesses reach their goal, whilst motivating their workforce to be that little bit Greenr. We can help businesses of every size with our tailored and intelligent sustainable recommendations. In 5 years’ time we will have so many more features to offer! So, keep your eyes peeled and follow us on our social accounts to see them first. 👀
Love the projects in PNG + Turkey. Maybe after a few months, you could publish some stats on the overall impact of your users & clients? Would be neat to see!
Cool project, congrats on the launch! I'll give the app a whirl this afternoon.
@mtimofiiv Great idea Mike! We love stats so that is definitely in the pipeline :) At Greenr alone we saved 200kg of CO2 in our last 2 week challenge by eating more vegetarian meals and cycling to work more!
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