Are you falling behind your competitors? HeadsUp is the first AI agent that alerts you to competitor moves and helps you respond. Get instant insights then real-time alerts. Setup in 60 secs and HeadsUp runs on autopilot.
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This is awesome, @dru_riley I’ve definitely had that “wait, how did I miss this competitor update?” moment more than once. Love that HeadsUp doesn’t just tell you something changed but actually explains why it matters. How do you see AI-driven insights shifting from reactive monitoring to proactively shaping a founder’s product roadmap?
A chess analogy was the first thing that came to mind. In chess, some beginners try to copy their opponents every move, but by move 3 or 4, they're in trouble. The key isn't to copy but to find/create and exploit imbalances.
I think it's similar in business. If your competitor raises prices, maybe you don't raise yours. You could exploit that new value gap. So HeadsUp should help you counter-position, not just copy.
To your question: I see it going from "they did X." to "they did X, which creates opportunity Y for you."
The proactive part is being informed enough to have an accurate model of the world, so you can execute your own game plan.
Would love to your thoughts on this?
And how did you respond after those moments of “wait, how did I miss this competitor update?”?
Report
@dru_riley Love the chess analogy, it really captures the shift from reacting to positioning strategically. I’ve learned the hard way that most competitor intel fails not because of missing signals, but because of drowning in noise: every press release, feature drop, or hiring announcement felt important. The big unlock was mapping moves to customer outcomes, sometimes a flashy feature creates more gaps than it fills. Curious how you’re thinking about balancing automated detection with human interpretation in HeadsUp, since that feels like where the real advantage lies.
Report
Congratulations HeadsUp team!
Love the framing of competitor intel as an “agent” rather than static reports, makes it actionable for GTM teams right away.
A small suggestion: what if you add a simple in-app usage meter (e.g., “competitors tracked / alerts received”)? It could help users feel in control, see instant value/progress, and even open doors for upsells.
What’s been the average time from adding a first competitor to getting the first alert? That feels like the real aha moment.
Excited to see where this goes! Competitive intel has been locked up too long in analyst decks.
@basilakis Great question! The demo images and description try to show that HeadsUp tells you exactly what changed and gives you actionable recommendations to respond. HeadsUp also has email briefs, SEO metrics, alert prioritization, competitor discovery and other features coming soon such as A/B test detection and screenshot comparison. These types of deep benefits are the tradeoff of standing up an n8n workflow vs a purpose-built tool.
@dru_riley Those are all possible with adding AI to the flows and integrate multiple end points, like dataseo etc, who can do these kinds of detections. Basically, the end result can be sent to AI and with a prompt analyze what is happening. I understand the idea and the concept, but I think this is just a UI layer to a workflow.
@basilakis Thanks for sharing your perspective. It sounds like know your way around these tools. I'm curious about your setup.
How would you detect A/B tests with n8n + APIfy? What triggers would you use to identify when a competitor is running split tests vs just making regular updates? And how would you distinguish between the control and variant pages?
You're right that a lot of specific pieces can be assembled with workflows. The trade-off we're betting on is that most people value their time more than the flexibility/commitment of building and maintaining it themselves. Plus, keeping hand-built workflows up-to-date as AI capabilities change can become its own part-time job. Which is a benefit for some people and discouraging for others. Feels similar to other DIY vs outsource economics dilemmas. Or the "does it make the beer taste better" test.
But I'd love to hear more about your approach. Always learning from builders.
@dru_riley Appreciate your feedback and that you are open to it. I have been doing consultation over 25 years now and I have set up things - before AI existed and made them easier. Nowadays, it is easy to detect such changes, from taking an image and running comparison / vrt on it, up to detecting at source a/b testing related JS.
I am not saying everything is apify based, but a lot of those are workflows that can be executed even with automations on top of a GPT agent, if you know how to run them! Your product does make sense and I do like it, even if I do not see it defensible moats.
@dru_riley@hnshah Can you please offer a feature that sends the user an email if/when a new competitor launches? That is what I thought this product was when I clicked it. Don't get me wrong, nice UI (seriously, job well done!). But I am actually looking for an AI that regularly scans search engines once a week (e.g., set to scan for new competitors every calendar morning at 9 a.m., 5 p.m., etc.) and alerts me if a competitor launches a product, as indicated by a newly indexed result that is too similiar to my own, to compete with a product offered by my company. Just a thought.
Report
I've been using HeadsUp for the past 3 weeks and it's already saving me hours on competitor tracking and research.
The onboarding flow is one of the best I've seen in SaaS, it literally takes seconds to get started and receive actionable insights.
@notifyshivam Hey Shivam! Great to know HeadsUp is already saving you time and delivering actionable insights!
Report
This looks brilliant @dru_riley! Like that you surface the insights; love that you make them actionable. Congrats and I'll be sharing this with my clients. Hope you're well, old friend :)
@alexlpethick Hey Alex! It's too long. Thanks for checking it out and sharing!
Report
It's clear in my time using HeadsUp over these last few weeks that Dru has taken the time to actually understand what we're looking for when it comes to competitor research. As the saying goes, "the devil is in the details," and HeadsUp does an incredible job at diving into those details.
Safe to say, I have a feeling this is going to be a product that's going to be around for a very long time as AI continues to improve, iterate, and show us more and more of where we can build and create better.
I started using HeadsUp about three weeks ago, and it’s already cut my competitor research time in half.
The onboarding process is super smooth took me just seconds to set up and start getting useful insights right away.
Crayon
This is awesome, @dru_riley I’ve definitely had that “wait, how did I miss this competitor update?” moment more than once. Love that HeadsUp doesn’t just tell you something changed but actually explains why it matters. How do you see AI-driven insights shifting from reactive monitoring to proactively shaping a founder’s product roadmap?
Trends.vc
@lina_huchok Such a thoughtful question.
A chess analogy was the first thing that came to mind. In chess, some beginners try to copy their opponents every move, but by move 3 or 4, they're in trouble. The key isn't to copy but to find/create and exploit imbalances.
I think it's similar in business. If your competitor raises prices, maybe you don't raise yours. You could exploit that new value gap. So HeadsUp should help you counter-position, not just copy.
To your question: I see it going from "they did X." to "they did X, which creates opportunity Y for you."
The proactive part is being informed enough to have an accurate model of the world, so you can execute your own game plan.
Would love to your thoughts on this?
And how did you respond after those moments of “wait, how did I miss this competitor update?”?
@dru_riley Love the chess analogy, it really captures the shift from reacting to positioning strategically. I’ve learned the hard way that most competitor intel fails not because of missing signals, but because of drowning in noise: every press release, feature drop, or hiring announcement felt important. The big unlock was mapping moves to customer outcomes, sometimes a flashy feature creates more gaps than it fills. Curious how you’re thinking about balancing automated detection with human interpretation in HeadsUp, since that feels like where the real advantage lies.
Congratulations HeadsUp team!
Love the framing of competitor intel as an “agent” rather than static reports, makes it actionable for GTM teams right away.
A small suggestion: what if you add a simple in-app usage meter (e.g., “competitors tracked / alerts received”)? It could help users feel in control, see instant value/progress, and even open doors for upsells.
What’s been the average time from adding a first competitor to getting the first alert? That feels like the real aha moment.
Excited to see where this goes! Competitive intel has been locked up too long in analyst decks.
NoCodeAPI
What is the difference between having APIfy bot crawl pages and report that back with a n8n workflow? Trying to understand the product.
Trends.vc
@basilakis Great question! The demo images and description try to show that HeadsUp tells you exactly what changed and gives you actionable recommendations to respond. HeadsUp also has email briefs, SEO metrics, alert prioritization, competitor discovery and other features coming soon such as A/B test detection and screenshot comparison. These types of deep benefits are the tradeoff of standing up an n8n workflow vs a purpose-built tool.
NoCodeAPI
@dru_riley Those are all possible with adding AI to the flows and integrate multiple end points, like dataseo etc, who can do these kinds of detections. Basically, the end result can be sent to AI and with a prompt analyze what is happening. I understand the idea and the concept, but I think this is just a UI layer to a workflow.
Trends.vc
@basilakis Thanks for sharing your perspective. It sounds like know your way around these tools. I'm curious about your setup.
How would you detect A/B tests with n8n + APIfy? What triggers would you use to identify when a competitor is running split tests vs just making regular updates? And how would you distinguish between the control and variant pages?
You're right that a lot of specific pieces can be assembled with workflows. The trade-off we're betting on is that most people value their time more than the flexibility/commitment of building and maintaining it themselves. Plus, keeping hand-built workflows up-to-date as AI capabilities change can become its own part-time job. Which is a benefit for some people and discouraging for others. Feels similar to other DIY vs outsource economics dilemmas. Or the "does it make the beer taste better" test.
But I'd love to hear more about your approach. Always learning from builders.
NoCodeAPI
@dru_riley Appreciate your feedback and that you are open to it. I have been doing consultation over 25 years now and I have set up things - before AI existed and made them easier. Nowadays, it is easy to detect such changes, from taking an image and running comparison / vrt on it, up to detecting at source a/b testing related JS.
I am not saying everything is apify based, but a lot of those are workflows that can be executed even with automations on top of a GPT agent, if you know how to run them! Your product does make sense and I do like it, even if I do not see it defensible moats.
Westinghouse.ai
@dru_riley @hnshah Can you please offer a feature that sends the user an email if/when a new competitor launches? That is what I thought this product was when I clicked it. Don't get me wrong, nice UI (seriously, job well done!). But I am actually looking for an AI that regularly scans search engines once a week (e.g., set to scan for new competitors every calendar morning at 9 a.m., 5 p.m., etc.) and alerts me if a competitor launches a product, as indicated by a newly indexed result that is too similiar to my own, to compete with a product offered by my company. Just a thought.
I've been using HeadsUp for the past 3 weeks and it's already saving me hours on competitor tracking and research.
The onboarding flow is one of the best I've seen in SaaS, it literally takes seconds to get started and receive actionable insights.
Congrats on the launch @dru_riley 🔥
Trends.vc
@notifyshivam Hey Shivam! Great to know HeadsUp is already saving you time and delivering actionable insights!
This looks brilliant @dru_riley! Like that you surface the insights; love that you make them actionable. Congrats and I'll be sharing this with my clients. Hope you're well, old friend :)
Trends.vc
@alexlpethick Hey Alex! It's too long. Thanks for checking it out and sharing!
It's clear in my time using HeadsUp over these last few weeks that Dru has taken the time to actually understand what we're looking for when it comes to competitor research. As the saying goes, "the devil is in the details," and HeadsUp does an incredible job at diving into those details.
Safe to say, I have a feeling this is going to be a product that's going to be around for a very long time as AI continues to improve, iterate, and show us more and more of where we can build and create better.
@dru_riley keep it up mate!
Trends.vc
@iamjoshwalker7 Thanks Josh! Glad that the attempt to understand users shines through HeadsUp.