Helvetica is one of the most beloved, and polarizing, typefaces in the world. It has been used by designers and brands for decades. Now, it is being used to develop Monotype’s first ever digital art collection.
If this project actually draws an audience and buyers — it could be a very interesting path for monetization for typeface designers. If it doesn't take off — that will be a very interesting sign about how designers feel about NFTs...!
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