The AI employees approach is what stands out. Most tools in this category still feel like glorified FAQ bots, and you can tell within two messages that you're talking to a script. The framing here of AI as an actual teammate that holds context, hands off cleanly, and works with configurable guardrails is closer to what this category should have been from the start.
The unified inbox across WhatsApp, Instagram and web chat is the other piece that makes sense for how teams actually operate. Bouncing between three apps and hoping nothing falls through is the default for most of us, and putting it all in one place with AI triage on top is a real productivity shift. The no-code angle matters too, since this is the kind of tool that falls apart the moment it requires a developer on the team, and Heyy clearly kept that in mind.
