heyyo

@bencera_ @aakashsastry @rrhoover First of all we’re super happy to have been featured by PH, the community here is awesome ;) As for getting the word out - we’ve been focusing so far on leveraging various personal networks, such as friends and professional contacts across the world. Secondly, we’ve set up focus groups and beta testing with university campuses in the UK, Ireland, Norway, and Germany. We’re also working hard on a strong social media presence, first and foremost with our @heyyo twitter handle, but also with Facebook and other channels. We’re touching base with the press as of tomorrow, and going forward we’re planning to hit as many conferences as possible. The key for us will be uptake from the 13-25 year old demographic. That’s a tough nut to crack, but that’s where we’re aiming at long term.

@shwinnabego Hi Ashwinn! Yes, this is always a challenge. There are some workarounds we could employ, as you mention, but these often do not solve the real problem. We think the right approach is to face it head on. Our immediate focus is upon generating a small but active network of users in Scandinavia & the UK & Irl, smaller markets but comparatively easier to penetrate and gain traction given their relatively close knit nature. Essentially it comes down to enough of your friends having heyyo before it becomes really fun to use, and word of mouth spreads far faster in smaller close knit communities.

@mkaroumi So we really wanted to keep it fun & spontaneous. 30 seconds lets you connect with your friends, show them what’s happening, while keeping it short and exciting. Constraining the time reduces the barrier to both calling AND answering, since the call is only 30 seconds long!

@mkaroumi @oisinzimmermann I'm a fan of constrictions (140 characters, 6 seconds, etc.) but I'm not sure if this solves a problem. How much can you really say in 30 seconds or less? Why not a full minute?

@mkaroumi @bryceoflife Hi Bryce! We know 30 seconds is very short! We've built in a "reset the timer" button to heyyo. When you receive a heyyo, if you like what you see you can reset the timer in the last 7 seconds and get another 30! It's a feature we'd love you to test it and let us know what you think!

@shwinnabego thanks!