"Hooked" Book

Hey @nireyal - My gut says there's empirical data here, and that someone somewhere is willing to pay a bunch for it. Do you know if any companies have tested user experiences whilst using CT scans to monitor Dopamine spikes in the reward-pathways? ...Anyone else interested in a making an addiction-ometer as a service business? (Must have own CT scanner.)

@nireyal - How did you and Ryan break up work on the book? What percent would you say was you vs. him?

Lenny - That's a great question and the answer is ... no! The book goes into much further detail on this but I believe habit-forming products start as "want to" behaviors and then become "have to's". These products start with a behavior that is rewarding in some way and must provide a level of utility.

Interesting read on @medium about @nireyal Hooked model applied to @udemy (with some suggestions on how to improve the experience): https://medium.com/art-of-produc...

Thanks for the review Kevin. Glad you liked the book. We certainly had our share of bumpy roads at AdNectar but thankfully the team never fought. We certainly had disagreements but the founders never got nasty. In fact, I just had lunch with the founding team yesterday! To keep things civil, we nominated one of the founders to a role we called, "Captain Culture" to ensure that it was always someone's job to make sure the team followed the rules of good communication and that we made time to provide periodic feedback before issues got out of hand.

Hi Shaan. I don't think Pocket has gone mainstream yet but I think it has a lot of habit-forming potential.

@nireyal thanks, just curious about the swings between writing vs doing, I've had many discussions about this with @rrhoover =)