How To Excel At Digital Product Managmnt: Smartest, most comprehensive book on product management ever

How to Excel at Digital Product Management is a sophisticated, crazy, well-researched, and often humorous guide for new or experienced product managers. It gives the soft tools to startup founders who want to grow companies: SEO, strategy, sales, marketing, ++

We take a million different paths to product management, and there isn’t one sort of PM; a marketing PM has an entirely different job than one involved with payments. I didn’t just become a PM overnight; at some point, I was like, “Oh yeah, I’m a product manager,” and figured I should learn up. I didn’t want to get my core skills slowly and expensively by taking classes through Maven or General Assembly, and I didn’t have time to be fed through a straw via some podcast or blog. Those channels are great for awareness or entertainment but not core learning. I’m also skeptical of PM certifications because what I’ve seen of them is that they only cover the basics. As with any specialty, you need a solid book to build a solid foundation. Yet, based on my roles, the books I’ve seen on product management have been opinionated, narrowly focused, shallow, or unrealistic. I defined the goal for my book based on what I saw lacking in others. Product management's broad knowledge base is something to celebrate. I tried to capture that in my book.

I bought this book as a gift for a 20-year-old engineering student who’s into entrepreneurship and working on an LLM app. Before giving it to him, I decided to read through it myself—and I really like it so far! (My project manager husband also wants to read it)

It’s packed with great insights, not just for product development but with learnings that apply more broadly. Definitely worth a read!