html.to.design is a well-known way to pull live webpages into Figma as editable layers, which makes it popular for redesigns, audits, and quickly recreating existing UI. The alternatives landscape splits into a few distinct camps: tools like story.to.design focus on syncing coded components from Storybook/Histoire into Figma with ongoing updates, while Locofy.ai and Overlay go the opposite direction by turning Figma into production-oriented frontend code. There are also platform-level options like Penpot for teams that want an open-source, self-hostable design tool instead of a Figma plugin workflow, and pipeline tools like the Figma-to-Webflow plugin for shipping sites directly to Webflow rather than reverse-engineering existing pages.
In evaluating options, the key considerations were workflow fit (website-to-design vs design-to-code vs code-to-design), how well each tool supports real team workflows (collaboration and permissions, library/component reuse, and ongoing sync), and practical usability factors like learning curve, output/editability, scalability on larger projects, and integration with existing stacks (Storybook, React/Vue, Webflow, or open-source/self-hosted requirements).