For the full experience, check out the "Ikea_PS_2014" account within Instagram's app.
From PSFK:
"The Ikea_ps_2014 Instagram account serves as the website’s “home page,” with each post representing a product category like Benches or Tables. When you tap the individual category picture, hidden tags are revealed that offer a “link” to each product within that category. Every one of the 34 items in the collection received their own Instagram accounts – like ps_laptop_station and ps_side_table. Within each product’s Instagram account lies videos of the item being used, product information, and snapshots for different angles."
Report
This is the most creative and best use of Instagram I've ever seen. They really thought about how they could hack the product and put together a really unique campaign that I hope increases engagement for IKEA.
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