The example linked on the marketingsherpa website above proving the 288% uplift in sales is using a personalized and animated image. Does your service produce these?
Hi Luiz! We agree with you that email should have all important information in text, but you can use ALT tags - that the best practice in that case - using personalized images.
The main reason we made this tool was spotted that personalized images boost stats!
+288% in sales!
http://www.marketingsherpa.com/a...
ImageWizz
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