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Promoted
Launching today
Impractical lets your agent connect via mcp, and ship stunning videos for every feature, launch, or idea you come up with. Build Aftereffects level videos with just your agent. Get started for free at motion.impractical.ai! PS: If you're planning on doing your own launch, need a video, and don't know where to start, reach out! We're happy to directly work with startups to get them kickass videos with Impractical.
Impractical
Howdy Product Hunt!
I'm Simar, Cofounder of Impractical, a motion-graphics canvas that lets you turn any idea into a studio-level videos - all from the comfort of your favorite agent via mcp :)
💡 The story
Every time we've built a new product, idea, feature, we always found ourselves wanting to share it to the world. When we tried to make a high quality launch video, we tried to:
Work with an agency.
Spoiler: The video was alright, the cost in time and money was not worth it.
Raw-dog it and make it with after effects.
Spoiler: Got a square to rotate, and couldn't figure out how to do anything else.
Just claude and codex it!
So this got something relatively fast too! And I could iterate. But man was it the definition of AI slop.
Okay so we gotta make videos that look like a pro made it in AfterEffects without spending a couple grand, and easy enough to iterate with an AI. That's exactly what Impractical lets you do.
💡 Trying Impractical is easy and free to start! Just copy paste this into your favorite agent:
💡 What folks can use Impractical for:
🚀 Founders — launch videos and product demos
🧑💻 Product teams — release videos from what shipped this week
📈 Marketers — product ads and reels without an agency
🍎 Teachers - animated lessons and science explainers
📱 Creators — every static post, in motion
🎵 Musicians — lyric videos and visualizers
and more!!
💡 Our vision is that people will be able to make, tweak and edit any video they can dream up with just an llm. No more massively complicated software like Adobe Aftereffects - just a canvas and an llm.
It would mean the world to us - if you're reading this - to try this out and give us any and all feedback, so we can help turn everyone into a creator.
the story behind this feels very relatable. I have had plenty of ideas where making the video was harder than building the actual feature, so simplifying that part would be genuinely useful.
@muniswamy_muniswamy I really like that you are addressing the AI slop problem rather than pretending generated video is automatically good. My main question is how much control I get when the first result is close but not quite right.
@muniswamy_muniswamy The After Effects comparison caught my attention. I would definitely be curious to see how close the output gets while keeping the workflow simple