In 2008 until about 09-10, I was with a startup that created Daily Fantasy games as well as a new game that allowed users to play live during the football games on sunday. This had two large challenges the first being we were way too early for the one-day fantasy leagues/ play for cash market. The second was that there was way too much to pay attention to during all of the football games, in addition to the game play. I think Fananama cracked the code with this game, the right balance of participation and being able to actually watch the game. Introduces a new market opportunity and way to play for the daily fantasy cash game market.
Halftime Live
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