Innovators Anonymous
Seven Steps to Get Your Product Off the Ground
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Seven Steps to Get Your Product Off the Ground
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Innovators Anonymous is about the ups and downs of digital innovation while keeping pace with disruption. In seven steps Jeanette McClennan and Flavio Masson, who have spent decades in the trenches, lead innovators from idea to creation with plenty of tools to test viability and consumer-adoption along the way.
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