Inside Marketing Design series

In-depth interviews with marketing & brand designers in tech

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In-depth interviews with marketing & brand designers in tech

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An interview series that gives an in-depth look at marketing design inside tech companies. Season one will feature designers from Webflow, Basecamp, Panasonic LUMIX & many more – covering industries from health management & productivity, to AI & satellites.

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Launch tags:Education•Side Project

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ConvertKit

Maker

As a marketing designer, I found myself feeling frustrated that so much of the design content in the tech industry focuses on product and UI/UX design. What about those of us whose role focuses on designing high-converting landing pages or setting the style for brand illustration & imagery? Those of us who work closer with the marketing team than we do with engineers to bring more users to a product and build strong brands. I decided to create this series to bring more marketing design content to the internet! There's just two episodes out so far, but they'll be coming out weekly over the next couple months to form what i hope will be an incredibly useful resource for marketing design people. There's so much we can learn from our peers, and each episode of this show will feature a 30-40 minute interview with a marketing designer at a different tech company who will give us the inside scoop on how things work on their team as well as a ton of advice for how we can improve our own processes. I've made the episodes available in video form on my YouTube channel, as a podcast, and also as a written transcript in case there's any nuggets you want to highlight and save for reference. The site (https://insidemarketingdesign.co) was built on Webflow and so far I'm been doing all of the project management and editing myself, but I think I'll look to bring on help if the show is popular enough to warrant a season two 😅 (it's a lot of work!) Would love to hear feedback or suggestions of ways i can improve this educational resource in the comments!

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5yr ago

As someone who works on the development side of marketing, this is an invaluable look into how we as a team can improve our processes. Thank you so much for putting this together @charliprangley! Can't wait to see the future episodes.

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5yr ago

ConvertKit

Maker

@ben_furfie thank you Ben! As I was making the series I didn't think about it applying to people in other roles on the marketing team, but there's definitely loads of insights that will apply to more than just designers. In the Webflow episode in particular! Lots of stuff about processes and communication to get projects done.

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5yr ago

Checklist Design

@charliprangley It's so nice to have insights into the process and tools of other companies! With marketing design being a niche area when it comes to educational content online, it's great to see you bring this topic to life in a fun format. The website looks great, I appreciate the convenience in the timestamps and transcript to go back to particular points. Also big thumbs up for Webflow 👍

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5yr ago

ConvertKit

Maker

@hatzis thanks George! Still some improvements I want to make to the site but opted for "done is better than perfect" to get it shipped.

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5yr ago

I'm not a designer myself, but as a marketer this content is helping me to think about new ways to interact with my design peers. Congrats Charli!

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5yr ago

ConvertKit

Maker

@luis_benitez Thank you Luis!

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5yr ago

Dive

@charliprangley has been teaching design for years at such high quality, this series is no exception! Charli is a fantastic teacher when it comes to marketing design and the stellar lineup of marketing designers in this series is top notch. Well done Charli!

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5yr ago

ConvertKit

Maker

@femkesvs thank you Fem! So kind 🥰

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5yr ago

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