Inside SaaS Sales

1000+ sales emails and voicemails from top SaaS companies

39 followers

1000+ sales emails and voicemails from top SaaS companies

39 followers

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Email marketing

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Marketing automation platforms

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Lead generation software

Launch tags:Web App•Email•Sales

Launch Team

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Promoted

Hi, This looks looks like a cool resource. Is there a way to separate emails/cadences that are cold emails VS the ones that are demo request followups or free trial cadences?

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9yr ago

Process Street

Maker

@tomblue Hey Tom, thanks for the feedback! You can organize the emails by sales emails and marketing emails. Sales emails are usually coming from a human where as marketing emails are coming from a marketing automation tool. You can find those options in the top menu or by using the drop down on any company page.

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9yr ago

FundingPath

@vinayp10 "Sales emails are usually coming from a human" Sure 😛 Jokes aside, how did you guys determine which were marketing and which were sales emails? Can all marketing automation tools really be identified? I love what you guys created there. I've had my own email folder with good sales and marketing emails as inspiration for years and had thought of crowdsourcing a similar database, but the approach of conducting a proper study is great. It's also great that you summarized the key findings. Now it would be very interesting to get insight into the other side and see how successful each campaign was...

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9yr ago

Process Street

Maker

@emilkabisch haha, yea when I say "human" I really mean they are coming directly from a reps email account like john@salesforce.com vs coming from a generic email like updates@salesforce.com, and if you respond to that email it will go directly back to that rep vs a team inbox. For your second question, yes marketing automation tools leave a footprint since they are all sent from central servers. So we can identify the marketing automation ones and assume the others were sales (we also looked at the content of the emails to double check this).

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9yr ago

Process Street

Maker

Hey PH! 👋 Phew. We've spent the last year hard at work, creating this resource for sales teams by compiling a library of 1000+ real sales emails and voicemail transcripts from the very best SaaS companies. We did it partly because we wanted to study how the top SaaS teams do sales outreach, and partly because we wanted inspiration for our own emails! In the end, we collated it in this microsite so you can see the full sales and marketing sequences. We’d love to hear what you think!

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9yr ago

@vinayp10 Thanks! Very useful resource for startup

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9yr ago

SeekWell

@vinayp10 It would be really interesting to correlate the attributes of the email with some sort of success metric (e.g. response rate), have you guys given that any thought? e.g. some of the emails seem crazy long, I'd never read a sales email that's over 300 words, I'd love to see how the length correlated with response rates as there must be some Goldilocks spot in the middle.

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9yr ago

@vinayp10 @seekwell_io 1000% there would be a correlation. 300 is way too Big

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9yr ago

Write Invisible

Everything we know about automated email marketing is wrong. The days of long sales email are gone. Rather send emails of 130 words over 5 days. If you want to be picky, it is 129 words for sales emails and 133 for marketing emails. We anticipate this number to become a rule of thumb on the Internet, and expect a series of apps that will help you do that in the next few days. Are you ready for this? In the next email we will explore what it means for your business. Look out for the email as it shows why 30% of companies send no marketing emails, and why this may work for you. Tomorrow, you will receive a worksheet that will help you decide if you are part of the 30%. In the meantime, remember to white label bot@130ru.le. This comment has now passed the 130 word mark, which means I can thank the makers for this awesome resource. (I have just started to learn about copywriting, so thought I would practice here. Seriously this resource is packed with useful insights, and makes me a little more comfortable in writing these emails. Thanks).

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9yr ago

YellowAnt - ChatOps 2.0 for Slack

This is absolutely amazing! Kudos on the hard work, Vinay and the Process Street team! Did you follow up with any of the companies after signup?

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9yr ago

Great concept! I have a couple of questions: In your key findings you mention that companies will follow up for 9 days before stopping contact and send one email a day until the "end of the cycle", which I assumed to mean 9 emails over the course of 9 days. You also mention that the average automated email series in 3 emails. Am I misunderstanding what's meant by "the cycle"? I also found is a little odd at "Re:" was the second most common used word in sales email subject lines, despite only 7% of companies utilizing the "false Re:" strategy. Any idea what percentage of emails included each of the other top words? Cheers!

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5yr ago

Love this! Would be awesome to be able to filter companies by target market (enterprise, SMB, consumer) and pricepoints.

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9yr ago

Great idea! I immediately passed it on to my colleagues from the sales team. We're testing different messages to improve our communication and these will help a lot. Thanks for doing that :)

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9yr ago

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