Johnathan Dane of KlientBoost Talks AdWords, Lead Forms & The Iceberg Effect: Interview with Unbounce Conf speaker and KlientBoost founder

Here’s a highlight of the things we covered: How Johnathan Dane got his start in PPC Common mistakes with AdWords / Landing Pages Iceberg Effect (and why SKAGs are crucial) Why you need to balance lead volume vs lead cost for the highest amount of revenue Should beginners use Single Keyword Ad Groups (SKAGs)? Why higher consideration searches do better using the homepage as a landing page Why certifications are crap How to get started with AdWords Why you should focus on the macro things first Why you should use multi-step landing pages Why you need to match your offer to the traffic temperature Tips for dealing with slow clients Why KlientBoost doesn’t use bidding platforms Switzerland having a minimum income for humans (don’t ask) Robots taking over our jobs Missing features in AdWords or Facebook Ads Snapchat Ads Estonia