Layers
Marketing agents that know your code for better messaging
577 followers
Marketing agents that know your code for better messaging
577 followers
Marketing agents that understand your code. Layers generates a growth plan and helps run it - content, social posting, ads, and insights - so you can keep building while users come in
Layers
Hey Product Hunt 👋
I’m Mike Khristo, founder of Layers.
I’ve been coding since the 90s.
For nearly 30 years, I’ve built product after product - shipped them, launched them, celebrated them.
And I know that feeling.
Launch day:
🚀 You’re on top of the world.
Finally, your product is live.
You know people will love it.
The next morning:
📉 Zero users.
No installs.
No signups.
Just… silence.
It feels like getting punched in the stomach.
So we built Layers.
Layers is the easiest way to turn your code into customers.
The name Layers is deliberate. Every marketing tactic and playbook is a layer:
Some long-lived (Google Ads, Meta)
Some opportunistic (UGC waves, Shorts trends)
Some deeply technical (SDKs, attribution, data loops)
The only constant is that there will always be new layers to try.
Instead of handing you a marketing plan and saying “good luck”…
We act.
How Layers Works 🚀
🔗 Connect your GitHub (optional, but powerful)
We analyze what you built, who it’s for, your tone, aesthetic, ICP - automatically.
🎯 We recommend a stack of “Layers”
Not a vague strategy - a set of actions tailored to your product.
⚙️ We execute
With your permission, we:
Research and generate content
Distribute to TikTok, Instagram, and soon YouTube Shorts, X, Reddit and more
Analyze performance & extract insights
Feed that data back into future content
📈 When content wins, we scale it
Our agent Elle (your CMO) suggests next steps. Stay in the loop as much as you want. As you build trust, you can defer decision making at a granular level, if you choose to. Elle is available on the web and through iMessage/SMS.
Paid
When the time is right, we’ll suggest that we launch & optimize ads for you across:
Meta
TikTok
Apple Search Ads
Google
Or skip ahead and activate ads on day 1.
🎥 Need UGC?
A couple clicks is all it takes.
We source, manage, and optimize creators for you.
🧠 If GitHub is connected, we go deeper
PRs for ad network SDK integrations
Attribution tracking setup
Closed-loop performance optimization
For every layer, you’re always in control.
Who Is Layers For?
Indie hackers
Mobile app builders
SaaS founders
Developers who want distribution but hate marketing
If you love building but don’t love pulling marketing levers - this is for you.
We’re on a Mission
We want to solve that emotional roller coaster developers face, once and for all.
Not every product will succeed.
But every developer deserves a real shot.
Layers exists to give you that shot.
We’re live today and would love your feedback.
Ask me anything - about ad tech, Snap, SDKs, growth loops, UGC, attribution, or the ugly emotional side of launching.
Let’s turn code into customers. 🚀
DaysAround
@mike_khristo Literally the product i was looking for, for my ZeroCrew company.
Layers
@vladstan excited to have you try Layers for your company. love your plan and ambition!
DaysAround
@mike_khristo Thanks, yes me too. I've seen your demo here. Great job!
Product Hunt
Layers
@curiouskitty we replace those tools and much more. Content/competitive niche research, content gen, post scheduling and optimization, real-time analytics and learnings that feed back into the loop. Then there's fully integrated ads across Meta / IG, TikTok, Apple, Google. Spin up a team of UGC creators with a few clicks or a quick conversation with Elle. The platform tells you what to measure, attribution & insights, and submits PRs to you with all the latest best practices. Then it closes the loop by understanding and monitoring your growth metrics. The founder is in the loop every step of the way, either approving each action or choosing which parts to delegate with autonomy.
Layers
@vouchy yes definitely. after getting back to startup land after 6 years at snap, i got quickly humbled by that feeling. pre-ai-code, shipped a mobile app that i thought the world needed. completely deflated over the course of the next week. that was the last time. that's when Layers was born.
Congratulations on the launch! I understand that your target clients are mostly small businesses who don’t know how to set up effective marketing?
Can the app suggest the most effective channels for a business? Is there such statistics? For example, PPC for your business would on average cost $100 per customer, while SEO — $150, so start with PPC…
Layers
@mykyta_semenov_ yes, exactly! we help non-marketers find success by being their opinionated marketing copilot. user is always in control, but we make strong recommendations and with approval will act on them
The code-aware marketing concept is brilliant for indie hackers! But I'm curious about the team workflow:
if a non-technical marketer working alongside developers, can Layers still be used effectively? Or does the magic really rely on the team member pushing the code to GitHub? Basically, is this tool strict dev-only, or can a marketing team pilot it while devs just approve the SDK PRs?
Layers
@valeriia_kuna it can definitely be used by a team, including non-technical folks! Our sweet spot is any company with no marketer up to a small marketing team. Today, you can invite your teammates and grant them access on a project by project basis.
By design, we don't have a ton of "workflow permissions" - for example, "user 1 needs to approve this content then user 2 needs to sign off on it, then user 3 needs to give final approval". That level of workflow management is too complex for our typical user.
Congrats on the launch! The layers framing makes a lot of sense, especially for founders who don’t want to stitch together five separate growth tools. How does Layers decide which layer to activate first for a new product? What signals tell to prioritize organic short-form content over paid ads or deeper technical layers?
Layers
@vik_sh We do deep dive research on:
the competitive landscape
history of the product
any social accounts the brand might already have
how those perform
Then we make opinionated recommendations. In some cases, if the brand is up for it, they can start running ads immediately. In other cases, they prefer to wait until they find some winning format with organic.
I love that it can see your github repo. However, is the content ai-generated? Is there any way for me to integrate my personal branding or character with the content?
Layers
@peterz_shu 100% you have your own media library you can upload into. You can curate your personas, custom influencers, and brand assets.
@mike_khristo Thanks