AI agents that plan, generate, and iterate across video, image, and audio in one pipeline. Brand campaigns, product visuals, social ads, video localisation with shared context end-to-end. For creative teams and agencies.
@lenaavramenko Great question, like @sebastian_munteanu mentioned, this one is from the Luma team at lumalabs(dot)ai focused on these creative agents specifically.
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Would be nice if you could create and save a Brand Project Board so that when creating assets, you don't have to load your Brand details everytime
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Interesting to see how the agent handles creative brief interpretation — does it ask clarifying questions when the brief is vague or does it make assumptions and generate? That dialogue moment is critical for creative trust.
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How much control do teams have over each step when the agent starts refining outputs on its own?
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Hunter
@ashir_murtaza1 Ashir, great question, teams can stay in the driver’s seat by locking steps, reviewing versions, and overriding the agent whenever needed, so it feels like a collaborator, not a black box.
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The shared context across video, image, and audio is what makes this different. As a solo founder handling all my own social content, the biggest time sink isn't generating it's re-explaining the brand context every time I switch between tools. If this actually maintains creative direction across a full campaign pipeline, that's a real unlock for small teams. Congrats on the launch.
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Most AI creative tools still feel like separate tools duct-taped together having video, image and audio share the same context end-to-end is a meaningful difference. The test is whether the planning layer can hold a coherent creative vision across a full campaign
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Would u consider giving a trial plan to test this. I find only paid subsciptions
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Hunter
@zabbar Zabbar, yes, hope they roll out a limited trial.
Modaal
Is this release from this company? https://luma.com/
@lenaavramenko Great question, like @sebastian_munteanu mentioned, this one is from the Luma team at lumalabs(dot)ai focused on these creative agents specifically.
Would be nice if you could create and save a Brand Project Board so that when creating assets, you don't have to load your Brand details everytime
Interesting to see how the agent handles creative brief interpretation — does it ask clarifying questions when the brief is vague or does it make assumptions and generate? That dialogue moment is critical for creative trust.
How much control do teams have over each step when the agent starts refining outputs on its own?
@ashir_murtaza1 Ashir, great question, teams can stay in the driver’s seat by locking steps, reviewing versions, and overriding the agent whenever needed, so it feels like a collaborator, not a black box.
Most AI creative tools still feel like separate tools duct-taped together having video, image and audio share the same context end-to-end is a meaningful difference. The test is whether the planning layer can hold a coherent creative vision across a full campaign
Would u consider giving a trial plan to test this. I find only paid subsciptions
@zabbar Zabbar, yes, hope they roll out a limited trial.