In this course, we will learn different approaches and tools that you can use to understand your target market. We tailored the course specifically to the nuances of B2B and SaaS marketing.
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Maker
What you'll learn:
1. Use buyer persona to identify the right customer
2. Understand a company's standing in the market using SWOT analysis
3. Uncover competitive insights
4. Perform an SEO audit
5. Do in-depth market research for SaaS and B2B businesses
6. Create a marketing strategy using the data gathered through market research