@dshan Thanks so much!
And you're spot on! The nail art page on Facebook has 3 million+ fans. I'm not surprised of course-tons of unrealized potential. The nail art that's being posted on Nailpolis everyday just blows my mind away. The community is SO talented!
The market size for nail products is 1.5B, cosmetics industry is 55B.
We're going to be monetizing through an eCommerce platform carrying nail art tools that are linked to the art in the museum. (Nail artists can opt in for the artwork they want linked to eCommerce, and will be rewarded if they decide to engage.) By doing this, every purchase is driven by incentives, ideas, and inspiration to create art.
We're rejecting the traditional cosmetics eCommerce, that tries to drive more sales by gaming on impulse purchases, rampant materialism, and mindless consumption to fill some inner void. It's crucial that we change that by building a culture that celebrates creativity.
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Hunter
@rrhoover Aww thanks. I'm also grateful to be working with 2 other cofounders that are extremely talented and passionate about art too.
So I'm a huge fan of Seth Godin's message about creating something for tribes, so rather than targeting social media first (which I find to have a more generalized audience), we kicked off by inviting a lot of talented nail artists and bloggers. We didn't expect this, but they've been spreading the word around for us!
