Nanit

The baby monitor that thinks

4 followers

The baby monitor that thinks

4 followers

Nanit speaks baby. Understand your baby’s days and nights. Nanit’s camera uses something called computer vision. Nanit learns how your baby moves, and tells you if they’re fussy, awake or sleeping like a dream. Understand their night and conquer sleep. Nanit Insights helps you identify sleep issues, so you can adjust and get back on track fast.

Launch tags:Parenting•Hardware•Kids

Launch Team

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Promoted

We were delighted to have the chance to invest in Nanit's seed round. The company fits a pattern we see time and time again, particularly in New York, in which founders bring together multiple disciplines to solve an important consumer problem. This trend is at the heart of a lot of the value creation we are seeing in connected hardware. I certainly remember being a new parent and wishing there was some way to understand why our children weren't sleeping. Now, looking at Nanit's Beta and all the amazing things these parents are learning, it feels like we were still living in the stone age!

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10yr ago

Vowel

Maker

@porteous Thanks!

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10yr ago

Maybe I'm old school or something but I am absolutely not comfortable with my baby staring up into a giant all seeing camera lens for most of their crib life. I guess times have changed.

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10yr ago

Vowel

Maker

@mibi I appreciate your comment. Most people today are using video baby monitors. One of the biggest challenges we found were that people did not know how to position/mount the video baby monitor. By mounting it in this way, we've solved one of the biggest challenges we've heard from parents. We've also created a much safer product by positioning it this way with a better view point.

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10yr ago

@andrew_berman I get that. But there is just something about the way your product is designed, vs other cameras on the market, that make it look like its from some dystopian sci-fi novel. I almost expect a red Hal-9000 like glow to come from its eye.

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10yr ago

Vowel

Maker

@mibi I appreciate the comments. We're very focused on design and user experience - we believe this design provides the best user experience.

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10yr ago

Empathy

Pretty nice app. A friend of mine had this idea a long time ago but it never came to be. You made him very happy :)

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10yr ago

Nanit

Maker

@marister happy to make all parents happy!

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10yr ago

Starry

There are some really clever product design ideas wrapped up in Nanit. Many of the new parents I know are using a Nest Camera in place of the traditional baby monitor which has a lot of upside (e.g. being able to check it when one parent is at work). There is also a whole separate line of products that are effectively "fitbit for babies" where they monitor sleep, movement, diaper changes. Combining these two things into a single product that handles both is really nice. Especially since you can avoid needing a fitbit style device to be on the baby at all times, which is quite a hassle.

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10yr ago

Nanit

Maker

@jkupferman Thanks for your comment, Jonathan! We spoke with many, many parents throughout the design phase and we continually heard complaints about wearable baby monitors. A lot of parents were frustrated by them getting in the way when they were changing their baby's diaper or clothing, and some parents simply didn't want them anywhere near their child in the first place. We believe the fact that we can provide in-depth sleep analytics from a camera alone, without a wearable, will highly intrigue a lot of new parents.

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10yr ago

yclas

Funny: in catalan we say "Bona Nit" = "Sleep Well", often used as "nanit"! Looks cool but seems a bit expensive though ;) I use a philips monitor and we are really happy with it was $100, of course you do not get all those stats...

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10yr ago

Vowel

Maker

@deambulando With Nanit you get a few more things than just the analytics. You're getting a stand (one of the biggest problems we've found through design research), our smart illumination feature (nightlight) and our white noise feature. Thus, while yes, we are more expensive, you're really getting a lot more product for the money (things that most parents buy).

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10yr ago

Best Of Themes

This is a very nice product in the right direction. I have the same history of @geoffreyweg with our first child. What would make this product killer for me is to merge the vision with something more interesting than a shiny motion tracker. One of the biggest fears of an newborn is whether he is breathing or not, or he has fever over night (it happens). If you can integrate a tech from http://people.csail.mit.edu/mrub... this becomes a no-brainer buy for me at least. Best of luck in your product launch!

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10yr ago

Vowel

Maker

@danialtz Thanks! Cool link we'll check it out.

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10yr ago

you guys should make the design more baby friendly, I can not image that he/she is forced to keep looking at a monitor camera

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10yr ago

Vowel

Maker

@wubin1987 Thanks for the comment. We focused on the baby from a safety and security standpoint and tried to eliminate any stimuli that the baby would notice. Some of the things we focused on from a design perspective for the baby are here: https://www.nanit.com/safety-and....

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10yr ago

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